Brand Strategy & Creative Production Manager

VITAMIN ANGEL ALLIANCE INC•Goleta, CA

1d•$80,000 - $95,000•Remote

About The Position

Vitamin Angels is seeking a Brand Strategy & Creative Production Manager to strengthen and advance its enterprise-wide brand and connect organizational strategy with the way the organization presents itself. The role develops and evolves the organization’s brand identity, narrative, positioning, messaging, visual identity, voice, and creative standards, and translates them into audience-centered content and marketing and communications experiences across channels. The manager leads enterprise content and creative strategy, department-wide editorial planning, and creative production from strategic brief through delivery and evaluation. Working with the VP of Marketing & Communications, functional leads, organizational stakeholders, and external creative partners, the role oversees integrated campaigns and brand materials, establishes governance and production processes, manages resources and budgets, and uses performance insights to improve marketing effectiveness. The position has no direct reports but manages internal and external creative resources. Domestic and international travel may be required as needed.

Requirements

At least 7 years of progressive experience in brand strategy, integrated marketing, creative development, communications, advertising, or a related field.
Demonstrated experience developing and evolving an enterprise or organizational brand, including narrative, positioning, messaging, visual identity, and brand standards.
Experience communicating with philanthropic, corporate, foundation, scientific, and mass-market audiences.
Ability to translate complex organizational strategies or ideas into clear, compelling narratives and creative platforms.
Significant experience leading integrated, omnichannel campaigns across multiple audiences and channels.
Experience managing creative production, agencies, vendors, budgets, timelines, and complex workflows.
Experience with the Adobe Creative Suite and fluency in visual design.
Strong understanding of digital, social, video, content, and emerging marketing channels.
Experience using analytics, audience insights, testing, and performance data to inform creative and marketing decisions.
Strong strategic, creative, editorial, direction, and project-management skills.
Excellent written and verbal communication skills, including the ability to communicate with senior executives, technical experts, creative professionals, and external partners.
Strong interpersonal and influencing skills and ability to build alignment across a complex organization.
Ability to manage stress, including stress related to local and foreign travel, large crowds, open spaces, shared office space, and daily activities, with reasonable accommodations.
Ability to remain seated and/or stationary for extended periods, including during prolonged air travel and desk-based assignments.

Nice To Haves

Experience in a nonprofit, global health, international development, public health, or other mission-driven environment is highly desirable.
Experience working in a global setting.

Responsibilities

Lead the development and ongoing evolution of Vitamin Angels’ enterprise brand in partnership with the VP of Marketing & Communications, Marketing & Communications functions, and cross-functional stakeholders.
Develop and govern systems and tools that help internal and external stakeholders articulate the organization’s identity, work, impact, and distinctive value.
Translate organizational strategy and priorities into a compelling brand platform for consistent use across audiences, channels, and markets.
Establish and evolve brand voice, tone, visual identity, tagline, logo usage, messaging tools, and other core brand elements.
Partner with Communications and other contributors to identify, project-manage, socialize, and govern messaging tools for diverse audiences.
Manage intellectual property and work with the VP of Marketing & Communications and legal partners to protect and maintain the organization’s visual and owned identity.
Advise stakeholders on brand strategy and effective translation of organizational priorities into communications.
Develop, maintain, and govern enterprise-wide brand tools, including presentations, corporate overviews, key messages, talking points, templates, campaign toolkits, and brand guidance.
Establish brand governance, review, approval, and quality-control processes; build internal understanding and adoption through training, guidance, presentations, and ongoing socialization.
Lead enterprise content and creative strategy grounded in the organization’s narrative, brand strategy, audience insights, and priorities.
Oversee development of stories, campaigns, visual assets, video, presentations, digital content, and other creative expressions of the brand.
Establish editorial standards, creative principles, channel roles, content calendars, workflows, and production processes.
Partner with Communications and Digital Marketing to tailor content to audience needs while maintaining a consistent brand and to develop integrated campaigns across paid, owned, earned, and shared channels.
Translate complex global health and nutrition issues into clear, compelling narratives while balancing emotional engagement with technical credibility.
Lead creative production from strategic brief through concept development, production, review, delivery, and evaluation.
Develop creative briefs and production standards that define objectives, audiences, messages, deliverables, timelines, budgets, and success measures.
Oversee external agencies, freelancers, photographers, videographers, designers, and other production partners; ensure they understand and apply the organization’s brand strategy and standards.
Manage production priorities, resources, timelines, budgets, and competing needs, and build scalable processes for efficient, consistent production.
Maximize the value and lifespan of existing creative assets, including photography, video, and B-roll/A-roll.
Manage asset collection processes and standards, including ethical and efficient collection of raw creative assets and informed-consent processes in partnership with Marketing Operations and legal.
Collaborate with Digital Marketing and Communications to develop integrated campaigns that move audiences from awareness to engagement and action; oversee core multi-channel, multi-audience campaigns.
Develop adaptable creative platforms and campaign concepts for digital, social, video, email, presentations, events, fundraising, partnerships, and other channels.
Design campaign content and experiences for different audience behaviors, motivations, and information needs, supporting objectives such as fundraising, donor acquisition, partnership development, advocacy, awareness, and engagement.
Establish repeatable campaign frameworks from strategy through activation.
Own and manage the department-wide editorial calendar, aligning content, campaigns, organizational moments, fundraising activities, partner activations, and external opportunities.
Coordinate editorial-calendar input across functional units and improve visibility, prioritization, coordination, and timely delivery of marketing and communications activities.
Inform editorial planning with audience needs, organizational priorities, campaign objectives, and available channels; evaluate channel effectiveness and determine appropriate channel mixes.
Integrate online and offline experiences so they consistently reflect the organization’s brand and messaging.
Contribute to the department-wide analytics program, owned by the Director of Digital Marketing, by developing and contributing marketing analytics on campaign, channel, audience, and partnership performance.
Translate analytics into recommendations that improve marketing effectiveness, audience engagement, fundraising outcomes, and return on investment.
Communicate campaign performance, insights, and recommendations to the Marketing & Communications team, senior leadership, and cross-functional stakeholders.
Establish daily work priorities and exercise independent judgment within the organization’s mission, values, policies, schedule, and budget.
Manage internal and external creative resources, including consultants in graphic design, videography, and writing.
Travel domestically and internationally as needed.