Manager, Creative Strategy

Brightspeed•Charlotte, NC

10h•Hybrid

About The Position

The Manager, Creative Strategy leads the strategic creative direction, development, and execution of high-impact marketing campaigns designed to drive customer acquisition and revenue growth. This role operates at the intersection of marketing strategy, creative development, and performance media, leading a team that translates business priorities and customer insights into compelling campaign narratives and high-performing creative across paid media and direct response channels.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
10+ years of experience in marketing, creative strategy, campaign development, or a related discipline, preferably within performance marketing, customer acquisition, or demand generation environments.
Demonstrated experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels.
Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution.
Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications.
Demonstrated ability to translate marketing strategies, business objectives, audience insights, and customer needs into clear and compelling creative strategies.
Strong understanding of performance marketing and the role of creative in driving customer acquisition, engagement, conversion, and revenue growth.
Proven ability to develop and execute creative test-and-learn plans and translate results into actionable campaign optimizations.
Ability to interpret campaign data, customer insights, and performance analytics to inform creative and messaging decisions.
Strong leadership and people management skills, with the ability to coach, develop, and provide strategic direction to team members.
Strong agency and stakeholder management skills, with the ability to provide clear creative direction and constructive feedback.
Demonstrated ability to manage multiple campaigns, priorities, budgets, and deadlines in a fast-paced environment.
Strong cross-functional collaboration and influencing skills.
Excellent written, verbal, and presentation skills.

Nice To Haves

Master’s degree in Marketing, Communications, Advertising, Business, or a related field.
Previous people leadership experience in a creative strategy, performance marketing, demand generation, or integrated marketing environment.
Experience in the telecommunications industry or another subscription-based, consumer-focused industry.

Responsibilities

Serve as a lead partner to Marketing Strategy and Demand Generation & Lifecycle Marketing teams, translating business priorities, target segments, and customer insights into scalable campaign frameworks, messaging strategies, and creative approaches.
Lead the creative and messaging strategy for integrated campaigns across the customer journey in paid media, CRM, eCommerce, direct mail, and email channels, partnering closely with creative agency resources to deliver compelling and differentiated customer communications.
Establish campaign themes, messaging hierarchies, value propositions, and creative direction that drive consistency across channels while optimizing creative for channel-specific performance.
Oversee the development and execution of creative assets across paid media and direct response channels, providing clear strategic direction to maximize customer engagement, response, conversion, and overall campaign effectiveness.
Lead and mentor a team responsible for creative strategy, execution, and campaign asset development, providing strategic direction, coaching, and development while fostering a culture of innovation, accountability, and continuous improvement.
Manage creative production budgets, including forecasting, spend management, and resource reallocation to support marketing priorities and business objectives.
Lead structured creative testing and experimentation, developing test-and-learn strategies that identify opportunities to improve messaging, offers, creative formats, and campaign performance.
Partner with Analytics and Media teams to evaluate campaign and creative performance, translate data and insights into actionable recommendations, and continuously optimize creative effectiveness.
Establish and manage end-to-end campaign development processes, from strategic briefing and concept development through production and launch, balancing effective collaboration, quality, and speed to market.
Serve as a key cross-functional marketing partner across Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams to ensure alignment on campaign strategy, messaging, creative direction, and execution.
Manage creative agency relationships and provide clear strategic direction, feedback, and performance expectations to ensure creative work aligns with campaign objectives and business priorities.
May perform other duties as assigned.