Marketing Strategy Senior Associate

JPMorganChase • Chicago, IL

6d

About The Position

As a Marketing Strategy Senior Associate on JPMorganChase's Business Banking Marketing team, you will support the execution and optimization of paid media and in-branch brand campaigns that build awareness and consideration for Chase for Business. You will coordinate multi-channel initiatives across paid media, branch merchandising, and owned social channels to help small business owners move through the marketing funnel. The work spans campaign concept through launch, cross-functional collaboration, and ongoing performance monitoring to identify opportunities for optimization and measurable results.

Requirements

• Formal training or certification in Marketing Strategy concepts and 5+ years of applied experience.
• Five years of paid media experience at a media agency or in-house media team.
• Demonstrated project management capability, including planning, execution, and delivery against timelines.
• Ability to translate technical concepts and media performance data into presentations for non-technical stakeholders and senior leaders.
• Strong written, verbal, and presentation skills, with the ability to convey information clearly and concisely.
• Excellent relationship-building and collaboration skills, with the ability to build credibility and drive business outcomes across diverse teams.
• Solutions-oriented mindset, with the ability to problem-solve and present data-driven recommendations.
• Comfort operating in ambiguous environments and developing action plans based on available information.
• High proficiency in Adobe Creative Suite and Microsoft Office applications.
• Willingness to travel up to 25%.

Nice To Haves

• Experience in financial services or a highly regulated industry.
• Experience developing or working alongside artificial intelligence-powered tools or agents.
• Demonstrated ability to lead and coordinate cross-functional teams to deliver shared outcomes.
• High curiosity for emerging tools, new content formats, and improved ways of working.

Responsibilities

• Support the development of campaign briefs defining business objectives, key performance indicators, audience and targeting strategy, and geographic or branch footprint considerations.
• Coordinate with agency and internal stakeholders to plan and execute paid media activity, supporting the Vice President in managing multiple workstreams.
• Monitor campaign pacing and delivery, lead in-flight optimizations, and document the rationale for changes to maintain strategic alignment.
• Integrate data-driven marketing efforts into measurement plans and identify test-and-learn opportunities that meet marketing objectives and contribute to the enterprise learning agenda.
• Deliver weekly plan-versus-actual pacing and channel mix reporting, quarterly performance readouts for senior leaders, and post-campaign retrospectives.
• Translate media performance data into clear, actionable takeaways for non-technical stakeholders and senior business leaders.
• Develop local media strategy, including travel to priority markets to create tailored marketing approaches.
• Review media documentation for accuracy, completeness, and alignment with approved strategy and budgets.
• Manage invoicing to ensure billing aligns with approved business cases, and develop change controls or business cases supporting paid media campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed