Marketing Operations Associate

Pilot.com•San Francisco, CA

2d•$114,000 - $155,000•Hybrid

About The Position

Pilot is hiring a Marketing Operations Associate to own the systems used by its marketing team. As Pilot grows its back-office services and scales its AI accounting platform, Meridian, its marketing activity is expanding across campaigns, events, channels, and audiences. This role builds and manages marketing programs in Marketo, maintains the marketing database and Salesforce integration, and ensures campaign activity can be measured. The role uses Marketo, Marketo Measure, Salesforce, and Looker. The associate owns marketing operations work from the initial brief through execution, including campaign builds, database quality, system synchronization, and reporting. The position is based in San Francisco, California, with three days per week in the office on Mondays, Tuesdays, and Thursdays.

Requirements

At least 2 years of marketing operations experience with hands-on ownership of Marketo.
Working knowledge of Salesforce campaigns, lead and contact objects, and how marketing data moves between Salesforce and Marketo.
Ability to assess a request, determine how to build it, and deliver it confidently.
Ability to notice and investigate problems with lists, reports, or system synchronization.
Uses AI in day-to-day work, including to speed up builds, debug logic, write documentation, and work through problems.
Clear written communication and documentation skills.

Nice To Haves

Marketo Certified Expert.
Experience with Marketo Measure or a comparable attribution platform.
Experience with Looker or a comparable business intelligence tool.
Experience supporting more than one business line or audience segment.
Background in B2B SaaS, fintech, accounting software, or professional services.

Responsibilities

Build and QA email programs, nurtures, forms, and campaign programs in Marketo from end to end.
Own Marketo administration, including program architecture, smart campaigns, operational programs, templates, and forms.
Maintain program templates, naming conventions, and folder structure to keep builds consistent and reportable as volume grows.
Execute list imports and audience builds, including segmentation and source-tagging decisions.
Maintain database health through deduplication, normalization, suppression lists, consent management, and deliverability.
Monitor and resolve synchronization issues between Marketo and Salesforce, and own Salesforce campaign setup for marketing programs.
Help implement and maintain lead-scoring and lifecycle logic across Marketo and Salesforce.
Build campaign and program performance reporting in Salesforce and Looker.
Support attribution and Marketo Measure work.
Manage the request queue against agreed SLAs while handling competing priorities.
Identify opportunities to improve the marketing technology stack and share improvements with the team.
Document what was built and why.