Marketing Operations Associate, Direct Marketing

StubHub•New York, NY

4h•$85,000 - $115,000•Hybrid

About The Position

StubHub is seeking a Marketing Operations Associate to plan, prioritize, and execute high-impact direct marketing campaigns across sports, music, theater, and comedy. The role focuses on timely, relevant email and push campaigns, balancing planned marketing activity with real-time event opportunities. The associate assesses opportunities using event signals, audience relevance, business impact, and timing, then coordinates campaigns from concept through launch, independently or with design and engineering teammates. The role also helps the Direct Marketing team scale its operations by improving workflows, templates, quality assurance, and documentation, and by partnering with Product, Data, and Engineering on tools and automation. The associate monitors campaign performance, collaborates on experiments, and helps improve campaign targeting, creative, timing, and execution. Success includes launching more high-priority campaigns on time, speeding up campaign turnaround, reducing errors and manual work, improving prioritization and visibility, and building repeatable processes for future automation. The position is hybrid, with three days in the office and two days remote, based in New York, NY; Century City, CA; or Aliso Viejo, CA.

Requirements

At least 3 years of experience in marketing operations, campaign management, program management, or a related field.
Experience managing complex campaign calendars, operational workflows, or cross-functional programs in fast-paced environments.
Strong project management skills, including coordinating multiple campaigns, stakeholders, deadlines, and dependencies simultaneously.
Exceptional attention to detail and operational rigor, particularly in campaign setup, quality assurance, and execution.
Strong prioritization and analytical judgment to evaluate opportunities based on business impact, customer relevance, and urgency.
Comfort navigating ambiguity, responding to time-sensitive opportunities, and balancing speed with quality.
Clear communication skills and a collaborative approach to cross-functional problem-solving.
A strong sense of ownership, bias for action, and commitment to continuous improvement and measurable business impact.
Comfort working with performance data and using metrics to inform decisions.

Nice To Haves

Experience executing email, push, SMS, or other CRM campaigns.
Background in consumer marketplaces, ecommerce, ticketing, entertainment, or other high-velocity consumer businesses.
Familiarity with audience segmentation, personalization, A/B testing, and campaign performance measurement.
Experience improving campaign workflows through automation, tooling, or process design.
Working knowledge of SQL or analytics tools.

Responsibilities

Own end-to-end execution of email and push campaigns, from opportunity assessment and prioritization through briefing, production, QA, launch, and performance review.
Manage the marketing calendar, balancing planned campaigns around major events with valuable opportunities that arise in real time.
Identify and prioritize campaign opportunities using event signals, audience relevance, business impact, and timing.
Coordinate campaign requests, dependencies, and timely, high-quality execution with cross-functional stakeholders.
Improve campaign workflows, templates, QA processes, and documentation to increase execution speed, consistency, and quality.
Identify repetitive manual tasks and work with Product, Data, and Engineering to develop scalable tooling and automation.
Help transition the team to new processes and tooling, gather feedback, improve solutions, and encourage adoption.
Monitor campaign performance and identify opportunities to improve targeting, creative, timing, and execution.
Propose and execute experiments with the team to improve campaign effectiveness and inform future strategy.