Direct Marketing Manager

Boyd Gaming•Las Vegas, NV

5d•Onsite

About The Position

The Direct Marketing Manager oversees multi-property and property-specific direct marketing campaigns, ensuring they are accurate, cost-effective, and completed on time. The role manages the team responsible for campaign execution and coordinates guest segmentation, list management, group and offer setup, mailer development and print production, and delivery of mailings to targeted guests. The manager organizes multiple projects, supports kiosk-based and E-Commerce digital marketing programs, and selects and manages outside agencies and consultants as needed. The position obtains RFPs for jobs, ensures invoices are paid accurately and on time, develops team members’ capabilities in a manner consistent with Boyd Style, and supports campaign-effectiveness analysis and recommendations for improved productivity. The manager also assists property marketing efforts and collaborates with corporate departments including BCS, E-Commerce, and IT. This is an on-site role located in Las Vegas, Nevada.

Requirements

Undergraduate degree in a related field.
Three or more years of professional experience in database marketing.
Excellent interpretation skills.
Ability to collaborate effectively with property staff.
Strong bias toward assisting properties in achieving their goals.
Ability to influence and get things done without formal authority.
Strong organizational and project management skills.
Ability to manage multiple concurrent projects.
Knowledge of database marketing programs and direct mail design, production, and fulfillment.
Proficiency in Microsoft Excel and Access, Cognos Query, and all property CMS functions.
Strong quantitative, analytical, and strategic thinking skills.
Ability to coach and teach.
Leadership skills.
Deadline-oriented.
Ability to obtain and maintain any necessary licenses and/or certifications.

Nice To Haves

Casino industry database marketing experience preferred.

Responsibilities

Oversee the effective management of multi-property and property-specific direct marketing campaigns, ensuring accurate, cost-effective, and timely completion.
Manage the team responsible for executing direct marketing campaigns.
Plan and manage guest segmentation, list management, group and offer setup, mailer development and print production, and delivery of mailings to targeted guests.
Organize and manage multiple direct marketing projects to ensure timely completion.
Support kiosk-based and E-Commerce-managed digital marketing programs and campaigns.
Select and manage competent, cost-effective outside agencies and consultants as needed for direct marketing initiatives.
Obtain RFPs for all jobs and ensure invoices are paid accurately and on time.
Develop department team members’ present and future capabilities in a manner consistent with Boyd Style.
Support campaign-effectiveness analysis and recommend ways to improve productivity.
Assist properties with their marketing campaigns when needed.
Develop effective working relationships with corporate departments, including BCS, E-Commerce, and IT, to support timely campaign completion.