Direct Marketing Coordinator

Kewadin Casinos•Sault Ste. Marie, MI

About The Position

The Direct Marketing Coordinator, under the direction of the VP Marketing & Sales, coordinates direct marketing efforts—including direct mail strategies—for existing, new, and prospective customers, casino team members, entertainment, hotels, restaurants, the promotions department, and the player development department across all five Kewadin Casino properties. The role provides attentive, cheerful, courteous, and professional customer service to internal and external customers, striving to exceed expectations. The coordinator develops, implements, and executes direct mail and email campaigns, prepares and validates player lists and segments, manages campaign offers and prizes in relevant systems, coordinates campaign production and mailing, and reviews campaign performance to identify improvements and maximize return on investment. The position also maintains player-tracking information, coordinates marketing plans and budgets, handles customer inquiries and administrative duties, and supports other departments with data requests. The position requires a bachelor's degree in a related field, although five years of demonstrated relevant work experience may substitute for the degree, and at least two years of experience in direct marketing or a related field. A criminal background investigation under National Indian Gaming Commission rules is required. The work is primarily sedentary, with occasional lifting and other physical activities. The coordinator may need to work extended hours and must be available for various shifts, including nights, weekends, and holidays.

Requirements

Bachelor's degree in Marketing, Research, Statistics, or a related Business or Finance field; five years of demonstrated ability in relevant work experience may substitute for the bachelor's degree.
At least two years of experience in direct marketing or a related field.
Must undergo a criminal background investigation under National Indian Gaming Commission rules.
Knowledge of player-tracking software and/or database marketing.
Knowledge of word-processing, spreadsheet, and database software.
Knowledge of English language structure and content.
Basic understanding of statistics, accounting, and algebra.
Strong project management skills, including leadership, task prioritization, meeting deadlines, and effective communication.
Mathematical skills, including practical use of fractions, percentages, ratios, and proportions.
Deductive and inductive reasoning skills, including defining problems, collecting data, establishing facts, and drawing valid conclusions.
Strong creativity, organizational, planning, prioritization, and workload-management skills.
Ability to communicate effectively verbally and in writing with diverse audiences and in varied settings.
Ability to understand business needs and how data transformations can address them.
Flexibility in addressing work-related issues; ability to exercise judgment and initiative.
Ability to establish and maintain effective communication with coworkers, supervisors, and guests.
Ability to work extended hours when needed and various shifts, including nights, weekends, and holidays.
Ability to work under pressure, handle difficult situations, and work with minimal supervision.
Ability to maintain confidentiality.
Primarily sedentary work involving sitting and lifting a maximum of 10 pounds; physical factors include constant standing, walking, sitting, hearing, near/midrange/far vision, color vision, and typing, with occasional carrying or lifting, reaching, manual handling, bending, and travel.
Frequent exposure to air quality; occasional exposure to noise and vibration; constant client contact and computer use, and frequent office equipment use.

Nice To Haves

Knowledge of relational databases and ability to write queries using a point-and-click query tool.
Knowledge of direct mail and email trends, software, and technology, and use of best practices.
Understanding of the Scientific Games CMP system.
Familiarity with social networking and other Web 2.0 marketing tools.
Ability to understand UPS postal changes and guidelines and their effect on casino direct marketing.
Native American.

Responsibilities

Create customer relationships and provide customer service in accordance with the Company's Customer Service Standards.
Develop, implement, and execute direct mail strategies for existing, new, and prospective customers as directed by the VP Marketing & Sales.
Create and refine player lists for direct mail and email campaigns.
Proof and perform data checks on direct mailings.
Establish and execute segmentation and validate player data for direct mailings.
Develop campaign prizes in the Scientific Gaming and Campaign Manager systems, including data entry.
Review, maintain, and update player-tracking database information, including manual adjustments, offers, and contact information.
Coordinate campaign copy, design, printing, production, and mailing.
Handle customer inquiries by telephone, mail, and email.
Communicate direct mail campaign information to team members so they understand offers, campaigns, and benefits.
Audit campaigns to monitor trends, identify improvements, and find opportunities to enhance the direct mail program.
Follow Kewadin Casino guest service standards while performing job duties.
Coordinate, create, and maintain direct mail and email marketing plans, procedures, and budgets for all five properties.
Identify improvements and optimization opportunities to maximize campaign ROI based on results, history, and trends.
Manage purchase orders, invoices, and other administrative duties.
Develop and execute segmentation, prizes, and naming conventions in BI; maintain segments, prize monitoring, and data validation.
Develop, maintain, and analyze campaigns to drive incremental revenue trips while maximizing ROI and reinvestment levels.
Train other Marketing team members on job duties as necessary.
Support data requests from Player Development and Promotions departments in a timely manner.
Perform other job-related duties as assigned.