Assistant Marketing Manager - Direct Marketing

Autozone • Memphis, TN

5d

About The Position

The Assistant Marketing Manager leads the planning, activation, analysis, and reporting of local marketing initiatives, including AutoZone sports sponsorships such as the AutoZone Liberty Bowl and the World Golf Championships – FedEx St. Jude Invitational. The role serves as a key liaison among internal marketing, merchants, store operations, commercial, community relations, event volunteers, agencies, and external vendors, collaborating with cross-functional teams to deliver effective programs and event experiences.

The position oversees sponsorship planning and execution, develops content and creative assets, coordinates event logistics and volunteer teams, and evaluates event performance and opportunities for future programs. It also supports customer and participant experiences, manages event-related communications and allocations, and may require evening and weekend work.

Requirements

• At least 3 years of work experience.
• Bachelor's degree in business, marketing, or communications.
• Positive attitude and ability to remain flexible in a changing, collaborative environment.
• Strong problem-solving skills and ability to react quickly and decisively.
• Ability to manage projects by tracking deadlines and collecting and organizing information.
• Strong project management skills to keep multiple projects on schedule and within budget.
• Self-motivated, confident, energetic, and creative.
• Excellent verbal and written communication skills, including presenting to small and large groups and executive-level audiences.
• Highly organized and detail-oriented, with the ability to meet deadlines.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• Ability to work nights and weekends as required for program events and meetings.

Nice To Haves

• Previous project management experience.
• Experience in an event environment or sports marketing.
• Experience with WorkFront.

Responsibilities

• Oversee planning, execution, and post-event evaluation of sports sponsorships.
• Manage program renewals, obtain approvals, maintain contracts, and provide perspective on new opportunities.
• Collaborate with partnership developers on ideation and conception, including attending, contributing to, or leading meetings.
• Provide ongoing updates to support communication across activation groups and management.
• Evaluate events after completion to assess value, operational execution, and opportunities for future events.
• Coordinate content development for sponsorship assets across media, events, digital, and social channels.
• Secure or prepare AutoZone executives for on-air interviews and event-related appearances.
• Work with the brand and creative team to develop creative assets, including signage, promotions, printed collateral, and social content.
• Collaborate with the rewards team on loyalty promotions and hospitality activation.
• Coordinate trafficking for broadcast elements.
• Liaise with vendors, event hosts, executives, community relations, and other stakeholders during planning and on-site activations.
• Deliver a high-quality experience for DIY and Commercial customers and a well-coordinated experience for AutoZone participants.
• Coordinate with event management companies on on-site planning and execution, including food, seating, entertainment, rentals, and related activities.
• Manage more than 20 volunteers per event, secure teams, and provide activation responsibilities, timelines, and guidelines.
• Work with cross-functional teams to determine ticket allocations, parking, event-week schedules, and required clearances.
• Allocate tickets and coordinate attendees for events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level