Direct Marketing Manager

Boyd Gaming•Las Vegas, NV

4d•Onsite

About The Position

Boyd Gaming Corporation is seeking a Direct Marketing Manager to oversee multi-property and property-specific direct marketing campaigns. The role manages the team executing campaigns and organizes the processes for guest segmentation, list management, group and offer setup, mailer development, print production, and delivery to targeted guests. The position is on-site in Las Vegas, Nevada. The manager coordinates multiple direct marketing projects, supports kiosk-based and e-commerce digital marketing programs, and selects and manages outside agencies and consultants as needed. The role also supports campaign-effectiveness analysis, recommends productivity improvements, assists property marketing campaigns, and develops team members’ capabilities in a manner consistent with Boyd Style. Success requires effective collaboration with corporate departments and property staff to complete campaigns accurately, cost-effectively, and on time.

Requirements

Undergraduate degree in a related field.
At least three years of professional experience in database marketing.
Excellent interpretation skills.
Ability to collaborate effectively with property staff.
Strong commitment to helping properties achieve their goals.
Ability to influence and get things done without formal authority.
Strong organizational and project management skills.
Ability to manage multiple concurrent projects.
Knowledge of database marketing programs and direct-mail design, production, and fulfillment.
Proficiency in Microsoft Excel and Access, Cognos Query, and all property CMS functions.
Strong quantitative, analytical, and strategic-thinking skills.
Ability to coach and teach.
Leadership skills.
Deadline-oriented.
Must be able to obtain and maintain any necessary licenses and certifications.

Nice To Haves

Casino industry database marketing experience.

Responsibilities

Oversee multi-property and property-specific direct marketing campaigns to ensure accurate, cost-effective, and timely completion.
Manage the team responsible for executing direct marketing campaigns.
Plan and manage guest segmentation, list management, group and offer setup, mailer development, print production, and delivery to targeted guests.
Organize and manage multiple direct marketing projects to ensure timely completion.
Support kiosk-based and e-commerce-managed digital marketing programs and campaigns.
Select and manage cost-effective outside agencies and consultants as needed for direct marketing initiatives.
Obtain RFPs for all jobs and ensure invoices are paid accurately and on time.
Develop department team members’ present and future capabilities in a manner consistent with Boyd Style.
Support campaign-effectiveness analysis and recommend ways to improve productivity.
Assist properties with their marketing campaigns when needed.
Build working relationships with corporate departments, including BCS, E-Commerce, and IT, to support successful and timely campaign completion.