Direct Marketing Coordinator

Kewadin Casinos•Sault Ste. Marie, MI

About The Position

The Direct Marketing Coordinator coordinates direct marketing efforts for all five Kewadin Casino properties under the direction of the VP Marketing & Sales. The role develops and executes direct mail and email strategies for existing, new, and prospective customers, as well as casino team members and departments including entertainment, hotels, restaurants, promotions, and player development. The coordinator provides courteous, professional service to internal and external customers and works to exceed their expectations. The position manages campaign planning and execution, including customer segmentation, player data validation, campaign prizes, database maintenance, campaign proofing, and coordination of copy, design, production, printing, and mailing. It monitors campaigns and results to identify trends and opportunities to improve performance, incremental revenue, and return on investment. The role also maintains marketing plans, procedures, and budgets; handles customer inquiries and administrative tasks; communicates campaign information to team members; and supports data requests from other departments. The role requires a bachelor's degree in a relevant field or five years of demonstrated relevant work experience in its place, and at least two years of direct marketing or related experience. A criminal background investigation under National Indian Gaming Commission rules is required. The position may require extended hours and availability for various shifts, including nights, weekends, and holidays.

Requirements

Bachelor's degree in Marketing, Research, Statistics, or a related Business or Finance field; five years of demonstrated ability in relevant work experience may substitute for the bachelor's degree.
At least two years of experience in direct marketing or a related field.
Must undergo a criminal background investigation under the rules of the National Indian Gaming Commission.
Knowledge of player tracking software and/or database marketing.
Knowledge of word processing, spreadsheet, and database software.
Knowledge of the basic structure and content of the English language.
Basic understanding of statistics, accounting, and algebra.
Strong project management skills, including leadership, prioritization, meeting deadlines, and effective communication.
Mathematical skills, including working with fractions, percentages, ratios, and proportions in practical situations.
Deductive and inductive reasoning skills, including defining problems, collecting data, establishing facts, and drawing valid conclusions.
Strong creativity, organization, planning, prioritization, and workload-management skills.
Ability to communicate effectively verbally and in writing with diverse audiences and in diverse settings.
Ability to understand business needs and how data transformations can address them.
Flexibility in handling work-related issues; ability to exercise judgment and initiative.
Ability to establish and maintain effective communication with coworkers, supervisors, and guests.
Ability to work extended hours when needed and various shifts, including nights, weekends, and holidays.
Ability to work under pressure, handle difficult situations, and work with minimal supervision.
Must maintain confidentiality.

Nice To Haves

Knowledge of relational databases and ability to write queries using a point-and-click query tool.
Knowledge of direct mail and email trends, software, and technology, and implementation of best practices.
Understanding of the Scientific Games CMP system.
Familiarity with social networking and other Web 2.0 marketing tools.
Ability to understand UPS postal changes and guidelines and their effects on casino direct marketing activities.
Native American.

Responsibilities

Develop, implement, and execute direct mail strategies as directed by the VP Marketing & Sales for existing, new, and prospective customers.
Create and refine player lists and establish customer segmentation for direct mail and email campaigns.
Proof direct mailings and perform data checks and validation.
Develop campaign prizes in the Scientific Gaming and Campaign Manager systems, including required data entry.
Review, maintain, and update player tracking database information, including manual adjustments, offers, and contact information.
Coordinate campaign copy, design, printing, production, and mailing.
Handle most customer inquiries received by telephone, mail, and email.
Communicate direct mail offers, campaigns, and benefits to team members.
Audit campaigns to monitor trends, improvement areas, and opportunities to enhance the direct mail program.
Coordinate, create, and maintain direct mail and email marketing plans, procedures, and budgets for all five properties.
Identify opportunities to improve campaign performance and maximize return on investment using campaign results, history, and trends.
Manage purchase orders, invoices, and other administrative duties.
Develop and execute segmentation, prizes, and naming conventions in BI; maintain segments, prize monitoring, and data validation.
Develop, maintain, and analyze campaigns to drive incremental revenue trips while maximizing return on investment and reinvestment levels.
Follow Kewadin Casino guest service standards and provide attentive, professional customer service.
Train other Marketing team members on the position's duties as necessary.
Support data requests from Player Development and Promotions departments in a timely manner.
Perform other job-related duties as assigned.