Marketing Operations Associate

Pilot.com•San Francisco, CA

2d•Hybrid

About The Position

Pilot is hiring a Marketing Operations Associate to own the systems used by its marketing team as the company grows its back-office business and scales its AI accounting platform, Meridian. The role focuses on building and operating campaigns, nurtures, and programs in Marketo; maintaining the marketing database and Salesforce integration; and ensuring campaign activity can be measured. The marketing stack includes Marketo, Marketo Measure, Salesforce, and Looker. AI is part of the team's day-to-day work, and the position is suited to someone who enjoys working hands-on in marketing tools and keeping data accurate. The role is based in San Francisco, California, with three days per week in the office: Mondays, Tuesdays, and Thursdays. The associate will own work from the initial brief through execution, ask about the goal behind requests, and identify and implement improvements to the marketing stack. The position also involves documenting work and managing requests against agreed service-level agreements across competing priorities.

Requirements

At least 2 years of marketing operations experience with hands-on ownership of Marketo.
Working knowledge of Salesforce campaigns, lead and contact objects, and how marketing data moves between Salesforce and Marketo.
Ability to assess a request, determine how to build it, and execute it confidently.
Attention to data quality and the ability to investigate problems with lists, reports, or system syncs.
Uses AI in day-to-day work to speed up builds, debug logic, write documentation, and solve problems, and is curious about additional applications.
Clear writing and documentation skills.

Nice To Haves

Marketo Certified Expert certification.
Experience with Marketo Measure or a comparable attribution platform.
Experience with Looker or a comparable BI tool.
Experience supporting more than one business line or audience segment.
Background in B2B SaaS, fintech, accounting software, or professional services.

Responsibilities

Build and quality-check email programs, nurtures, forms, and campaign programs end to end in Marketo.
Own Marketo administration, including program architecture, smart campaigns, operational programs, templates, and forms.
Maintain program templates, naming conventions, and folder structure to keep builds consistent and reportable as volume grows.
Execute list imports and audience builds, including segmentation and source-tagging decisions.
Maintain database health through deduplication, normalization, suppression lists, consent management, and deliverability work.
Monitor and resolve sync issues between Marketo and Salesforce, and own Salesforce campaign setup for marketing programs.
Help implement and maintain lead-scoring and lifecycle logic across Marketo and Salesforce.
Build campaign and program performance reporting in Salesforce and Looker.
Support attribution and Marketo Measure work.
Manage the request queue against agreed SLAs across competing priorities.
Own assigned work from brief through send, including steps that are not being actively checked.
Identify improvements to the marketing stack and share them with the team.
Document what was built and why.