Marketing Associate Jobs

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Associate Director, Marketing Automation

CMI Media Group•Cherry Hill, NJ

About The Position

The Associate Director, Marketing Automation is a strategic implementation lead on CMI Media Group’s Customer Experience Management (CXM) team. In partnership with clients, analysts, media specialists, and cross-functional teams, this role leads the delivery of omnichannel marketing campaigns for life sciences clients using the company’s proprietary marketing automation platform. The Associate Director develops a deep understanding of client marketing strategies and objectives, leads and develops a high-performing CXM team, strengthens client relationships, and drives adoption of innovative technology, with a focus on implementation excellence and exceptional client experiences.

Requirements

  • 7+ years of experience in marketing automation, media strategy, email delivery management, or a related field, with a strong record of success.
  • Experience with marketing automation, CDP, CRM, or similar MarTech platforms, such as Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Tealium, or Eloqua.
  • 2+ years of experience directly managing and developing a team of marketing professionals.
  • Strong client management, communication, and presentation skills, including the ability to explain complex information clearly and concisely.
  • Analytical and problem-solving skills, including the ability to interpret data, identify trends, and turn insights into action.
  • Excellent organization and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
  • Passion for customer experience management, marketing automation, and media strategy, and a commitment to delivering exceptional client experiences.

Responsibilities

  • Lead client engagements, translating client needs and marketing objectives into effective media strategies and marketing automation solutions.
  • Advise clients on messaging cadence, data strategy, and implementation best practices, aligning recommendations with client goals and industry trends.
  • Build client relationships through regular check-ins and feedback sessions; address concerns, improve satisfaction, and identify partnership opportunities.
  • Identify opportunities to grow existing accounts and contribute to new business through presentations and proposals.
  • Lead, mentor, and develop CXM professionals by setting direction, delegating, conducting performance reviews, and supporting career development.
  • Oversee end-to-end omnichannel campaign implementation, ensuring timely delivery, budget alignment, and progress against client KPIs.
  • Partner with media strategy, data analytics, business insights, and development teams to support seamless campaign execution.
  • Maintain clear documentation of CXM processes, workflows, and best practices.
  • Analyze campaign performance, identify trends, and implement optimizations to maximize ROI and meet client expectations.
  • Stay current on developments in marketing automation and CXM; evaluate and onboard media and technology partners.
  • Develop thought leadership materials, including case studies, white papers, and points of view.

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