Associate, Global Online Marketing, Estee Lauder
About The Position
The Associate, Global Online Marketing supports the Estée Lauder brand’s global online business and the development of global campaigns, launches, and activations across Skincare, Makeup, Fragrance, Re-Nutriv, and Equity Moments. The role partners with global brand, creative, education, consumer marketing, and regional teams to develop online marketing programs, manage asset requests, and support new site experiences, including site assets and copy, email marketing campaigns, and site experiences. The role maintains relationships with Regional and Affiliate partners and Consumer Marketing partners, and applies best practices to brief and oversee the development of assets, copy, and product images. It also contributes to ideating and developing marketing programs intended to improve KPIs. The position reports directly to the Director, Global Online and works closely with Global Online Regionals and Affiliates, Global Consumer Marketing, Creative, Production, and the NA eCommerce team.
Requirements
- At least 4 years of related online experience, with an emphasis on prestige e-commerce.
- College degree required.
- Strong understanding of or interest in e-commerce, digital marketing, and beauty.
- Detail-oriented, able to multitask, prioritize, and manage multiple projects and vendors in a fast-paced, deadline-driven environment.
- Strong organizational skills and proactive problem-solving abilities.
- Experience with eCommerce tools, systems, and reporting, such as content and asset management systems, business reporting systems, Google Analytics, Jira, Confluence, and Box; ability to learn quickly.
- Excellent verbal and written communication skills.
- Must be a brand advocate and team player.
- Proficiency in MS Office, including Outlook, Excel, PowerPoint, and Teams, as well as site QA and QC.
Responsibilities
- Maintain a detailed understanding of the brand’s global launch calendars, including market-specific launches and programs across Skincare, Makeup, Fragrance, Re-Nutriv, and Equity Moments.
- Support seasonal launches and the online Go To Market strategy, and manage development of global campaigns.
- Strategize and map global PDP and PLP content to support launches and platforms, sharing information through Online Activation Guide Sharouts.
- Provide input into global asset lists and launch books, collaborating with cross-functional partners to ensure 360-degree alignment.
- Manage brand YouTube uploads supporting campaigns and launches.
- Develop and lead seasonal asset tracker reviews with regions to ensure regional needs are met and support market-specific requests.
- Manage briefing, development, tracking, and release of Global Online Alt Assets for brand.com and retailer.com, including alt asset extensions.
- Build and share the Global Asset Spreadsheet for product photography and copy for new innovation, ensuring market OCDs are accurately reflected.
- Manage updates and release of the Regional Variant Document to support global product assortment and ensure markets use accurate variants across brand sites, retailer sites, and 3PP.
- Develop, own, and manage Seasonal Product Audits so markets have tools and resources to manage phase-outs and upgrades in support of new innovation and marketing calendars.
- Support online guided selling tools by briefing, managing, and building content in the CMS, and support regional localization needs and merchandising best practices.
- Manage creative requests and brief Online Creative; partner through asset development to answer questions, review drafts, and ensure assets are finalized on time.
- Maintain effective relationships with regional and affiliate teams to execute global brand and online strategies and eCommerce activities.
- Audit content and merchandising best practices across global brand sites and identify optimization opportunities.
Benefits
- Participation in a highly competitive bonus program, with the possibility of overachievement based on performance and company results.
- Participation in the share incentive plan.
- Health insurance coverage, including medical, dental, and vision insurance.
- Wellness and family support programs.
- Life and disability insurance.
- Retirement savings plans.
- Paid leave programs.
- Education-related programs.
- Paid holidays and vacation time.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
