Associate, Category Marketing, Estee Lauder & AERIN NA
About The Position
The Associate, Category Marketing supports the development and execution of strategic marketing initiatives for Estée Lauder and AERIN in North America. The role helps build brand awareness, drive consumer engagement, and support business growth across digital, social, retail, and experiential channels. It partners with internal teams and external partners to bring marketing campaigns to life. The Associate supports execution of the Estée Lauder global brand vision and North America strategy, drives the North America marketing calendar, and contributes to go-to-market campaigns, consumer events, competitive analysis, and media planning. The role also coordinates launch plans, develops marketing tools, analyzes pricing and launch forecasts, reports on business performance, evaluates campaign results, and communicates priorities and product feedback to the field. Cross-functional collaboration is central to the position.
Requirements
- At least 2 years of marketing experience; experience in beauty, consumer goods, or retail is preferred.
- BA/BS degree in Marketing, Business, Communications, or a related field.
- Strong project management skills and ability to independently own and drive multiple projects from start to finish.
- Proactive, self-starting approach with strong organizational skills, attention to detail, and commitment to deadlines.
- Strong interpersonal and cross-functional leadership skills, including the ability to build effective internal and external partnerships.
- Ability to balance creative thinking with analytical and problem-solving skills.
- Excellent written and verbal communication skills and ability to prioritize effectively.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Passion for North America marketing, including product innovation, retail marketing, consumer trends, and the competitive landscape.
Nice To Haves
- Advanced Excel and PowerPoint skills preferred.
- Prior marketing experience in Beauty or CPG is a plus.
Responsibilities
- Support execution of the Estée Lauder global brand vision and North America strategy across products, campaigns, and consumer touchpoints.
- Drive the North America marketing calendar in partnership with the 360 team, including strategic planning and execution of key launches.
- Contribute to go-to-market campaigns, consumer events, competitive analysis, and media planning.
- Serve as the key 360 Marketing contact across North America cross-functional teams.
- Identify locally relevant opportunities to maximize innovation and campaign impact through timely execution of the North America marketing calendar.
- Partner with Category teams on go-to-market planning and execution for 5-star launches and hero product resupports, ensuring cohesive storytelling across consumer touchpoints.
- Own end-to-end development and delivery of marketing tools, including lab samples, comps, and collateral; coordinate briefs, partners, and timelines.
- Lead new product pricing analysis using competitive benchmarks, market insights, and price corridors to inform brand positioning.
- Support new launch forecasting using internal and external benchmarks to assess business potential and size of prize.
- Own weekly business performance reporting and deep dives, partnering cross-functionally to identify business drivers, opportunities, and challenges.
- Lead post-campaign analysis to evaluate performance, capture learnings, and inform future strategies.
- Monitor competitive activity across innovation, campaigns, media, and events; lead quarterly deep dives on key launches and activations.
- Use Circana data to analyze competitive performance, category trends, and Estée Lauder market share.
- Support seasonal line edits and discontinuation recommendations through sales analysis, portfolio insights, and competitive intelligence.
- Lead marketing communications to the field, including quarterly priority presentations, weekly newsletter content, and product launch feedback.
- Partner with Media COE, Creative Content Hub, and RDDC to deliver integrated media, creative, and visual merchandising plans.
- Collaborate with Trade Marketing, Account Teams, Education, E-commerce, Creative, and Global Brand teams to execute integrated campaigns.
- Coordinate with internal teams and external partners to ensure alignment, accountability, and seamless execution.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
