Associate Director US Oncology Marketing, Patient Engagement Strategy - Individualized Neoantigen therapy
About The Position
The Associate Director, US Oncology Marketing, Patient Engagement Strategy will help prepare for the potential U.S. launch of an mRNA-based individualized neoantigen therapy for early-stage melanoma. Reporting to the Director Patient Strategy, this role develops and drives patient and caregiver engagement, transparency, and shared decision-making throughout the patient journey, from consideration to conversion. It optimizes transitions into patient support programs, promotes authentic patient perspectives, advances adherence strategy, and prepares patient-journey insights for future pipeline indications. The role works across a complex, matrixed commercial and treatment ecosystem, connecting patient needs with business priorities. The position is based in Upper Gwynedd, Pennsylvania (preferred), or may be remote; the posting also identifies hybrid flexible work arrangements. Travel is 10%.
Requirements
- At least 5 years of consumer or patient marketing or patient-engagement experience in pharmaceutical, biotechnology, or agency settings.
- Demonstrated experience developing and executing consumer campaigns, digital and social strategies, direct-to-consumer channels, and omnichannel patient experiences.
- Growth mindset, strong collaboration, and business agility.
- Strong leadership, problem-solving, teamwork, analytical, written and verbal communication, and presentation skills.
- Ability to influence without direct authority, navigate complex or matrixed organizations, and work successfully with cross-functional teams.
- Ability to plan, prioritize, execute, and anticipate challenges.
- Strong measurement and ROI framework experience, with data-driven optimization; demonstrated cross-functional leadership and senior-stakeholder influence in a matrixed organization.
- High legal and compliance acumen and experience operating within regulatory constraints.
- Patient-centric mindset, with deep empathy and commitment to improving patient and caregiver experiences during difficult diagnostic and treatment journeys.
- Bachelor's degree (BA/BS); the posting also states that an MBA is required.
Nice To Haves
- MBA or other advanced degree; the education section lists an MBA as preferred while also stating it is required.
- Experience commercializing complex therapies, including high-touch specialty products such as bispecific antibodies, cell and gene therapies, or radioligand therapies.
Responsibilities
- Design, launch, and optimize cross-functional adherence and persistency strategies, aligning teams and partners and championing adherence.
- Develop customer-centric strategies to improve the patient experience, optimize customer-experience offerings, address treatment drop-off, and proactively manage treatment expectations.
- Develop in-office strategies to move patients from consideration to conversion, including shared decision-making frameworks, point-of-care education, and HCP-to-patient engagement support.
- Coordinate with Patient Support Strategy to support seamless patient enrollment in the patient support program, contributing insights and educational design that build confidence from treatment start through completion.
- Orchestrate the branded web ecosystem, patient touchpoints, and patient-first digital engagement strategies; lead development of an intuitive, empathetic, health-literate digital experience for patients, families, and caregivers.
- Define and shape the patient ambassador strategy so authentic patient voices can educate others about the brand.
- Incorporate permissible patient advocacy and medical patient-engagement insights into commercial messaging, campaign relevance, and resource design; monitor melanoma trends, unmet needs, and advocacy landscape dynamics.
- Partner with the Global Communications lead to align brand strategy and initiatives with media opportunities and milestones.
- Lead consumer brand social-listening efforts to monitor patient sentiment, emotional burdens, and unmet community needs.
- Partner with the global team to map patient journeys, identify unmet needs, and develop launch-readiness frameworks for future pipeline indications.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Other insurance benefits for employees and families
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate days
- Sick days
- Annual bonus eligibility
- Long-term incentive eligibility, if applicable
- No relocation assistance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
