Associate Director US Oncology Marketing Patient Channel Strategist

MSD•North Wales, PA

6d•$156,900 - $247,000•Remote

About The Position

The Patient Channel Strategist is a key member of the U.S. Oncology Marketing team, responsible for defining media strategies, approving tactical plans, and aligning performance measurement for supported Oncology assets. The role partners with internal and external media, creative, and analytics teams to ensure promotional efforts align with brand priorities and maximize business impact. The position uses data to guide consumer media planning and execution, provides strategic direction to Patient Architects, develops channel, targeting, and messaging best practices, and ensures performance reporting delivers actionable insights. It also evaluates analytical tools and methodologies, serves as the first-line escalation contact for aligned Patient Architects, and collaborates on ROI, media mix modeling, patient-level analyses, and business impact studies. The work takes place in a complex matrix organization requiring strong collaboration. The position may be based in Upper Gwynedd, Pennsylvania, with a hybrid work model, or remotely with flexibility to travel onsite when needed. Travel is approximately 10–15%.

Requirements

Bachelor’s degree (BA/BS).
At least 6 years of combined strategic marketing, media agency, or brand management experience in any industry.
Strong written and verbal communication skills demonstrated through strategy and marketing business case communication, sales interface, direct customer engagement, and/or sales presentations.
Skills listed as required: consumer marketing, detail orientation, influencing without authority, market access, marketing strategies, market research, media planning, media strategies, oncology, oncology marketing, promotional marketing, strategic marketing consulting, strategic thinking, strategy development, and vendor management.

Nice To Haves

Ten years of omnichannel marketing and campaign design experience, emphasizing consumer media digital strategy that optimizes the patient experience and drives business results.
Passion for digital media strategy and data, with ability to communicate key insights through persuasive storytelling and actionable context.
Strong knowledge of marketing and consumer media targeting, channel execution, and performance measurement.
Demonstrated change management skills and ability to lead, advocate, influence, and collaborate across functions and levels.
Experience influencing without direct authority and working successfully with cross-functional teams.
Strong business acumen and ability to explain complex technical concepts clearly and concisely to broad audiences.
Innovative mindset, including affinity for experimentation and appropriate risk-taking.
Demonstrated ability to lead complex projects and solutions with a hands-on, detail-oriented approach.
Oncology marketing experience.

Responsibilities

Use data to validate consumer media strategy, planning, and execution decisions—including budget, channel mix, messaging, audience segments, and publishers or networks—to maximize business impact.
Approve media plan changes, including budget cuts, increases, and optimizations, within the aligned book of business.
Provide strategic guidance to the Patient Architect team on audience definitions, segmentation, targeting, testing, measurement, and new capabilities.
Establish channel, targeting, and messaging best practices using historical performance data and industry knowledge, by brand and at the portfolio level.
Ensure performance reporting incorporates data-driven insights and recommendations.
Evaluate analytical tools, technologies, and methodologies to generate additional marketing performance insights.
Serve as the first-line escalation contact for aligned Patient Architects.
Collaborate with other teams or lead ROI, media mix modeling, patient-level analyses, and business impact studies.