Associate Manager, Paid Influencer Marketing

Tapestry•New York, NY

2d•Hybrid

About The Position

Coach is a global fashion house founded in New York in 1941 and part of Tapestry, a global house of brands. The Associate Manager of Paid Influencer Marketing is a key cross-functional partner to the North America Influencer, Global Influencer, and Media teams. This role helps scale creator content across channels and maximize the impact of influencer investments by identifying high-performing organic creator content, coordinating paid amplification, and optimizing influencer content to support full-funnel marketing objectives. The role bridges influencer strategy and media execution, partnering with internal teams and agencies to turn creator storytelling into measurable business results. It contributes to creator-content amplification, cross-functional program management, influencer strategy support, campaign measurement, and insights. The position also partners with the Affiliate Media team on online shopping platforms such as LTK and ShopMy, and with the Paid Social team to identify organic content for paid boosting. The role requires social media knowledge, program-management experience, strong communication and organizational skills, analytical thinking, and the ability to work collaboratively and adapt in a fast-paced environment. The stated base pay range is $75,000–$85,000.

Requirements

Experience with social media and strong knowledge of platform best practices and content trends.
Demonstrated program-management experience, including budget tracking, reporting, and process development.
Strong initiative and a hands-on, get-it-done mentality, with the ability to work urgently in a fast-paced environment.
Comfort with ambiguity and ability to shift priorities while managing multiple projects and deadlines.
Collaborative approach and proven ability to work cross-functionally and across levels.
Exceptional written and verbal communication, presentation, and interpersonal skills.
Excellent organizational skills and attention to detail, especially regarding financial and reporting accuracy.
Creative and innovative thinking, with a strong desire to learn and grow.
High proficiency in PowerPoint, Excel, Word, and Microsoft Office.

Nice To Haves

At least 2 years of experience in influencer marketing, social media, paid social, or media planning.
Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
Experience working across influencer, social, and media teams in a highly collaborative environment.
Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.
Strong analytical skills and ability to connect content performance to business outcomes.
Exceptional project-management and stakeholder-management capabilities.

Responsibilities

Partner with North America Influencer, Global Influencer, and Media teams to identify creator content with potential for paid amplification.
Lead recommendations and workflows for boosting, whitelisting, and scaling creator assets across paid social channels.
Work with media partners to incorporate influencer content into media plans, audience strategies, testing frameworks, and optimization efforts.
Maintain best practices for paid creator content, including platform specifications, rights management, usage terms, and performance measurement.
Monitor campaign performance and recommend content optimization and future investment decisions.
Serve as the day-to-day liaison between influencer and media teams, aligning campaign planning and execution.
Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines to support media launch schedules.
Partner with Global Influencer teams to identify content opportunities that can be adapted for the North America market.
Partner with the Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
Partner with the Paid Social team to identify top-performing organic content for paid boosting.
Support integrated campaign planning to align creator content with broader media, brand, and business objectives.
Identify creators and content trends that resonate with key audiences and support brand growth objectives.
Assist in developing influencer briefs optimized for organic engagement and paid media performance.
Track creator performance and maintain reporting dashboards that inform creator selection and investment strategies.
Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.
Analyze paid and organic creator content performance across reach, engagement, video completion rates, traffic, and conversion metrics.
Develop post-campaign recaps with content learnings, creative best practices, and recommendations for future scaling.
Use audience and performance insights to inform creator strategy and content development.