Associate Manager, Paid Influencer Marketing

kate spade new york•New York, NY

3d•$75,000 - $85,000•Hybrid

About The Position

The Associate Manager of Paid Influencer Marketing is a cross-functional partner to the North America Influencer, Global Influencer, and Media teams. The role helps scale creator content across channels and maximize the impact of influencer investments by identifying high-performing organic creator content, coordinating paid amplification, and optimizing influencer content for full-funnel marketing objectives. It bridges influencer strategy and media execution, working with internal teams and agency partners to turn creator storytelling into measurable business results. The role leads workflows for recommending creator content for boosting, whitelisting, and paid-social scaling; collaborates with media partners on plans, audience strategies, testing, and optimization; and maintains best practices for platform specifications, rights, usage terms, and measurement. It coordinates assets, approvals, contracts, content rights, and timelines; supports cross-market and integrated campaign planning; and partners with Affiliate Media and Paid Social teams. The Associate Manager also supports influencer and creator strategy, partnerships, talent relations, gifting, and campaign execution, and analyzes performance to develop campaign recaps, insights, and recommendations for future investment and content development.

Requirements

Social media experience and strong knowledge of platform best practices and content trends.
Demonstrated program management experience, including budget tracking, reporting, and process development.
Initiative and a hands-on, get-it-done approach in a fast-paced environment.
Ability to manage ambiguity, shifting priorities, multiple projects, and deadlines.
Collaborative approach and proven ability to work cross-functionally and across levels.
Strong written and verbal communication, presentation, and interpersonal skills.
Excellent organizational skills and attention to detail, particularly for financial and reporting accuracy.
Creative and innovative thinking, with a desire to learn and grow.
High proficiency in PowerPoint, Excel, Word, and Microsoft Office.

Nice To Haves

At least 2 years of experience in influencer marketing, social media, paid social, or media planning.
Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
Experience working collaboratively across influencer, social, and media teams.
Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.
Strong analytical skills and ability to connect content performance to business outcomes.
Exceptional project management and stakeholder management capabilities.

Responsibilities

Partner with North America Influencer, Global Influencer, and Media teams to identify creator content suitable for paid amplification.
Lead recommendations and workflows for boosting, whitelisting, and scaling creator assets across paid social channels.
Work with media partners to incorporate influencer content into media plans, audience strategies, testing frameworks, and optimization efforts.
Maintain paid creator content best practices, including platform specifications, rights management, usage terms, and performance measurement.
Monitor campaign performance and recommend content optimization and future investment decisions.
Act as the day-to-day liaison between influencer and media teams, aligning campaign planning and execution.
Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines for media launches.
Partner with Global Influencer teams to identify content opportunities that can be adapted for North America.
Partner with the Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
Partner with the Paid Social team to identify high-performing organic content for paid boosting.
Support integrated campaign planning so creator content aligns with media, brand, and business objectives.
Identify creators and content trends that resonate with key audiences and support brand growth objectives.
Assist in developing influencer briefs optimized for organic engagement and paid media performance.
Track creator performance and maintain reporting dashboards to inform creator selection and investment strategies.
Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.
Analyze paid and organic creator content across reach, engagement, video completion, traffic, and conversion metrics.
Develop post-campaign recaps with content learnings, creative best practices, and future scaling recommendations.
Use audience and performance insights to inform creator strategy and content development.