Senior Associate Director, IO Marketing
AstraZeneca • Gaithersburg, MD7d • Onsite
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Senior Associate Director, IO Marketing, NSCLC
AstraZeneca•Gaithersburg, MD
•Onsite
About The Position
AstraZeneca is seeking a Senior Associate Director, US Immuno-Oncology Marketing, NSCLC, to serve as the execution lead for its immuno-oncology portfolio in lung cancer. The role leads end-to-end marketing execution across NSCLC indications, translating brand strategy into high-impact HCP programs that grow appropriate adoption, strengthen competitive positioning, and help more patients benefit from immuno-oncology. The position is based at AstraZeneca’s Gaithersburg, Maryland campus, headquarters of the Oncology Business Unit, and reports to the Head of Marketing, Lung. The role develops and manages insight- and analytics-informed campaigns, monitors market and competitor developments, and engages multidisciplinary care teams. It also works across Medical Affairs, Sales, Insights & Analytics, Market Access, and Training, while identifying opportunities to use partnerships, technologies, and omnichannel approaches to improve engagement and maximize impact. Marketing activities must meet AstraZeneca standards and industry regulations.
Requirements
- Bachelor’s degree in a relevant field.
- At least 5 years of marketing experience in the pharmaceutical or healthcare industry, with a focus on oncology.
- Proven ability to lead complex projects and cross-functional teams.
- Strong analytical skills and excellent written and verbal communication.
- Track record of leading without authority, thinking strategically, and adapting quickly in a dynamic, competitive environment.
- High emotional intelligence and a collaborative, inclusive leadership style.
Nice To Haves
- MBA or higher advanced degree.
- Lung cancer and/or immuno-oncology experience.
- Experience with digital marketing and omnichannel strategies.
- Launch or multi-indication brand experience.
Responsibilities
- Lead the HCP marketing plan across NSCLC, turning brand strategy into integrated tactics that accelerate appropriate adoption across the lung cancer treatment continuum.
- Develop and manage HCP campaigns based on customer insights, market dynamics, and performance analytics; optimize in-market activities based on results.
- Track the NSCLC landscape, including new data, approvals, and competitor activity, and maintain differentiated messaging and tactics.
- Create programs for medical oncologists, thoracic surgeons, radiation oncologists, and pulmonologists to support timely, coordinated treatment decisions.
- Partner with Medical Affairs, Sales, Insights & Analytics, Market Access, and Training to align and coordinate marketing strategies.
- Identify, evaluate, and adopt partnerships, technologies, and omnichannel approaches to improve customer engagement.
- Identify synergies across NSCLC indications and the broader IO portfolio to maximize impact and resource efficiency.
- Ensure marketing practices meet AstraZeneca standards and industry regulations while pursuing innovative, high-impact approaches.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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