Associate Manager, Brand Marketing

Reformation • Los Angeles, CA

9d • $70,000 - $88,000 • Onsite

About The Position

The Associate Manager, Brand supports brand initiatives, with a focus on developing and executing the company’s retail marketing strategy across new and existing markets. Working closely with Retail, Brand Marketing, Creative, and cross-functional teams, this role brings brand priorities to life through localized in-store experiences, events, and activations that drive traffic and engagement. The position manages day-to-day retail marketing operations, including calendars, budgets, and vendor relationships, and translates broader brand initiatives into retail programs. It reports directly to the Senior Manager of Marketing and Retail Operations.

The role is based at Culver and Vernon, with a schedule of four days per week at those locations, and requires travel to stores. The anticipated annual base salary range is $70,000 to $88,000, depending on relevant experience, skills, qualifications, internal compensation equity, and other factors. The role may also be eligible for an annual discretionary bonus.

Requirements

• Bachelor’s degree in a related field.
• 2–4 years of marketing experience.
• Strong attention to detail, organizational skills, and project management skills.
• Ability to work collaboratively in a team-oriented environment while taking independent ownership.
• Ability to self-direct, balance multiple responsibilities, and adapt to changing business needs.
• Exceptional written and verbal communication skills.
• Experience with budget management and forecasting.
• Ability to work in a fast-paced environment.
• Strong computer skills, including Word, PowerPoint, Excel, and Asana.

Nice To Haves

• Retail marketing experience.

Responsibilities

• Organize and maintain retail marketing tools, including campaign budgets and calendars.
• Develop and execute local and regional marketing initiatives for new and existing stores, aligned with brand strategy and business product priorities.
• Travel to stores to support on-the-ground programming and marketing initiatives.
• Partner with Retail HQ and field teams to ensure stores have the materials, information, and guidance needed to execute initiatives consistently.
• Build and maintain relationships with center marketing teams and local and regional marketing partners and vendors.
• Work with the internal creative team to develop retail marketing collateral, including emails, signage, and invitations.
• Manage monthly and seasonal store events, VIP shopping nights, activation programs, and other special projects with Influencer and Customer teams.
• Coordinate creative needs for paid and lease-required advertising and center activations.
• Develop offline partnerships with like-minded brands to create cross-promotional incentives and grow brand awareness, particularly in nascent markets.
• Stay informed about in-store marketing best practices and performance benchmarks from leading brands.
• Support development of marketing and rollout strategies for new store openings, with a long-term focus on growing brand awareness.
• Adapt 360 product marketing campaigns and collaborations for stores to engage customers and build community.
• Track the effectiveness of retail marketing initiatives, gather store-level feedback, and report results to inform future planning.

Benefits

• Employer-sponsored private medical, dental, and vision insurance for eligible employees.
• Commuter benefits.
• Paid time off, including vacation, sick leave, and company holidays, for eligible employees.
• Retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned funds.
• Fertility care support through Carrot and up to $5,000 USD reimbursement for related fertility expenses after one year of employment.
• Annual donations to community efforts.
• Clothing discount.
• Culture events, including Ref Values week and Volunteer Time Off.
• Potential eligibility for an annual discretionary bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level