Associate Manager, Brand Marketing

Reformation • Los Angeles, CA

9d • Onsite

About The Position

The Associate Manager, Brand supports brand initiatives, with a focus on developing and executing the company’s retail marketing strategy across new and existing markets. Working closely with Retail, Brand Marketing, Creative, and other cross-functional teams, this role brings brand priorities to life through localized in-store experiences, events, and activations that drive traffic and engagement. The position manages day-to-day retail marketing operations, including calendars, budgets, and vendor relationships, and helps translate broader brand initiatives into impactful retail programs. It reports directly to the Senior Manager of Marketing and Retail Operations. The work schedule is four days per week at Culver and Vernon, with travel to stores for on-the-ground programming and marketing initiatives.

Requirements

• Bachelor’s degree in a related field.
• 2–4 years of marketing experience; retail marketing experience is a plus.
• Strong attention to detail, organizational skills, and project management skills.
• Ability to work collaboratively while taking independent ownership.
• Ability to self-direct, balance multiple responsibilities, and adapt to changing business needs.
• Exceptional written and verbal communication skills.
• Experience with budget management and forecasting.
• Ability to work in a fast-paced environment.
• Strong computer skills, including Word, PowerPoint, Excel, and Asana.

Nice To Haves

• Retail marketing experience.

Responsibilities

• Organize and maintain retail marketing team tools, including budgets and campaign calendars.
• Develop and execute local and regional marketing initiatives for new and existing stores that align with brand strategies and business product priorities.
• Travel to stores for on-the-ground programming and marketing initiatives.
• Partner with Retail HQ and field teams to provide stores with the marketing materials, information, and guidance needed to execute initiatives consistently.
• Build relationships with center marketing teams and other local and regional marketing partners and vendors.
• Partner with the internal creative team to develop retail marketing collateral, including emails, signage, and invitations.
• Manage monthly and seasonal store events, VIP shopping nights, activation programs, and special projects with Influencer and Customer teams.
• Align creative needs for paid and lease-required advertising and center activations.
• Develop offline partnerships with like-minded brands to create cross-promotional incentives and grow brand awareness, especially in nascent markets.
• Monitor in-store marketing best practices and performance benchmarks from leading brands.
• Support marketing and rollout strategy for new store openings, with a long-term focus on growing brand awareness.
• Translate 360 product marketing campaigns and collaborations into store experiences that engage customers and build community.
• Track the effectiveness of retail marketing initiatives, gather store-level feedback, and report results to inform future planning.

Benefits

• Employer-sponsored private medical, dental, and vision insurance for eligible employees.
• Commuter benefits.
• Paid time off, including vacation, sick leave, and company holidays, for eligible employees.
• Retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned funds.
• Fertility care support through Carrot and up to $5,000 USD reimbursement for related fertility expenses after one year of employment.
• Yearly donations to community efforts.
• Clothing discount.
• Culture events, including Ref Values week and Volunteer Time Off.
• Potential eligibility for an annual discretionary bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level