Associate Marketing Manager

Andersen Corporation • Cottage Grove, MN

10d

About The Position

The Associate Marketing Manager supports the planning, execution, optimization, and reporting of digital marketing programs across paid search, local search, and video advertising. The role is a key liaison between internal stakeholders and external agency partners, ensuring initiatives align with business objectives, performance goals, and operational standards. The position requires analytical, organizational, and collaborative skills, including experience managing vendors, interpreting performance data, and supporting campaigns on platforms such as Google Ads, Microsoft Ads, YouTube, and Google Business Profiles. The role emphasizes clear communication, attention to detail, testing, optimization, and strategic innovation.

The position involves day-to-day vendor coordination, corporate reporting and operational support, management of Google and Bing marketing channels, and participation in strategic projects. Projects include PPC strategy and testing, landing-page optimization, YouTube testing across markets, campaign restructuring audits, and identifying AI-based campaign and process-improvement opportunities.

Requirements

• At least 5 years of relevant digital marketing experience.
• Four-year degree in marketing, communications, or a related field.
• Functional experience in digital marketing, paid search, or campaign management platforms such as Google, Bing, and YouTube.
• Strong analytical skills, including the ability to interpret performance data and identify trends.
• Experience with reporting tools, dashboards, and data tracking systems such as Google Analytics, Power BI, and Data Studio.
• Excellent communication and organizational skills, with attention to detail.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Familiarity with vendor management and cross-functional collaboration.

Nice To Haves

• Digital agency experience.
• Experience with Google Ads and Local Services Ads.
• Knowledge of PPC campaign auditing tools and optimization techniques.
• Ability to create documentation, training materials, and process guides.
• Strategic thinking focused on continuous improvement and testing.

Responsibilities

• Serve as the primary day-to-day contact for paid digital agency and vendor activities, maintaining clear and consistent communication.
• Monitor vendor communications for accuracy, quality, and strategic alignment.
• Provide updates on vendor activity, technical changes, and performance insights.
• Analyze and communicate vertical trends, including volume fluctuations and seasonality.
• Develop and maintain performance reporting for vendor activities and campaign outcomes.
• Document meetings, follow-ups, and action items.
• Prepare, summarize, and distribute weekly reports for Marketing Managers.
• Maintain and update internal web trackers and national tracking tools.
• Analyze weekly performance variance and communicate insights to stakeholders.
• Support communications about national program changes, including CPLI updates and program adjustments.
• Assist national teams with reporting requests, data analysis, and search-related insights.
• Audit Google Ads and Microsoft Ads for performance optimization and compliance.
• Manage and oversee YouTube campaigns, including interim ownership and execution.
• Recommend and provide updates for Google Business Profile optimization.
• Oversee Local Services Ads setup, monitoring, and optimization.
• Develop documentation and training resources, such as slide decks, for knowledge sharing and onboarding.
• Lead or contribute to PPC campaign testing and strategy, landing-page optimization, YouTube testing across multiple markets, and campaign restructuring audits and reporting.
• Identify opportunities for AI-based campaign types, innovation, testing, and process improvements in digital marketing.

Benefits

• 401(k) plan with employer fixed contributions and company matching.
• Profit sharing.
• Medical, dental, and vision coverage.
• Flexible Spending Accounts (FSAs), Health Savings Account (HSA), and Health Reimbursement Account (HRA).
• Life insurance.
• Paid time off and paid holidays.
• Paid maternity leave and paid parental leave.
• Career growth planning and nationwide career opportunities. Specific benefits may vary by position or location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level