Associate Marketing Manager
About The Position
MJH Life Sciences is seeking an Associate Marketing Manager to lead end-to-end event marketing for its Industry Sciences portfolio of brands. Reporting to the Senior Marketing Manager, the role oversees marketing for in-person and virtual events, including conferences, live summits, webinars, virtual conferences, and digital event series. The position develops and executes integrated campaigns to build awareness, drive registration and attendance, and deliver a strong attendee experience for professionals in pharmaceutical, biopharmaceutical, life sciences, and related industries. The role coordinates registration, event platforms and apps, campaign budgets, vendors, creative assets, sponsor and speaker promotions, and cross-functional deliverables. It tracks event and campaign performance, reports results to the Marketing Director, produces post-event reports with sponsor-facing metrics, and travels to in-person events as needed. The company expects effective use of AI to improve speed, quality, and output, while maintaining brand voice, accuracy, and stakeholder alignment.
Requirements
- At least 3 years of marketing experience focused on event or conference marketing, including end-to-end ownership of registration-driven campaigns.
- Experience marketing both in-person and virtual events and understanding how promotion, timing, and conversion differ between formats.
- Experience with event registration platforms, virtual event or webinar platforms, event apps, and marketing automation or email platforms.
- Proven ability to meet registration and attendance targets across multiple event formats.
- Experience managing event budgets and vendors across multiple concurrent events.
- Demonstrated use of AI tools such as Claude, ChatGPT, or Perplexity to plan campaigns, develop copy, and analyze performance, with documented workflows showing measurable efficiency or output gains.
- Strong project management skills and ability to manage multiple events and deadlines simultaneously.
- Excellent writing and cross-functional communication skills.
- Ability to travel to in-person events as needed.
- Preparedness to discuss AI tools in active use, how they support marketing work, their effect on speed or quality, and how brand voice, accuracy, and stakeholder alignment are maintained.
Nice To Haves
- Familiarity with pharmaceutical, biopharmaceutical, life sciences, or other B2B industry audiences.
- Examples of AI-enhanced event marketing workflows that improved registration outcomes, attendance rates, or post-event reporting.
Responsibilities
- Own end-to-end marketing for in-person and virtual events, from campaign planning through post-event recap, including integrated campaigns across email, paid digital and search, social, print and digital advertising, and marketing partnerships.
- Develop promotion strategies tailored to each event format, including registration cycles, attendance patterns, and engagement goals.
- Drive virtual-event registration-to-attendance conversion using reminders, calendar holds, and on-demand promotion, and support attendance and on-site engagement at in-person events.
- Use AI tools for campaign planning, copy iteration, audience research, and performance analysis while maintaining quality and brand standards.
- Develop and manage event marketing budgets and track spending against plan.
- Set up and manage event registration, including registration sites, pricing tiers, promo codes, and confirmation and reminder communications.
- Partner with events and digital teams on virtual event platforms, landing pages, attendee communications, and engagement features such as polls, Q&A, and chat.
- Plan and execute experiential marketing elements for in-person attendee experiences.
- Manage in-person event apps, including content setup, attendee communications, and engagement features.
- Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts.
- Write marketing collateral and brief creative teams on assets, routing materials for stakeholder approval.
- Coordinate promotional assets and timelines with sponsors and speakers, incorporating client-provided session content into campaigns.
- Collaborate with project management, sales, events, editorial, creative, and digital teams to align on goals, timelines, and deliverables.
- Report weekly on registration, attendance, and campaign performance to the Marketing Director, and deliver post-event reports with sponsor-facing metrics.
- Travel to in-person events to support on-site marketing and attendee experience.
Benefits
- Hybrid work schedule.
- Medical and dental insurance through Cigna.
- Vision coverage through VSP.
- Pharmacy benefits through OptumRx.
- FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options.
- 401(k) and Roth 401(k) with company match.
- Pet discount program with PetAssure.
- Norton LifeLock identity theft protection.
- Employee Assistance Program through NYLGBS.
- Fertility benefits through Progyny.
- Commuter benefits.
- Company-paid Short-Term and Long-Term Disability.
- Voluntary Term Life and AD&D Insurance, plus Universal Life options.
- Supplemental Aflac Accident, Critical Illness, and Hospital Indemnity coverage.
- Discounts and rewards through BenefitHub.
- Eligible for annual company bonus program or commission incentive based on role.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
