Associate Marketing Manager

Advance Auto Parts•Raleigh, NC

3d•Hybrid

About The Position

The Associate Marketing Manager supports marketing initiatives focused on strengthening customer engagement, supporting business priorities, and improving the marketing experience, with a focus on Carquest independent stores. The role collaborates across the organization to develop and deliver programs, campaigns, content, and resources that connect business needs with customer solutions. The ideal candidate has broad marketing experience, sound business judgment, a practical and solutions-oriented mindset, and the marketing and technical fluency to contribute to developing marketing solutions. The role balances creative and analytical work and advances initiatives across teams, partners, and priorities. The position develops and manages campaigns and programs from initial business need through execution, using customer, sales, program, and market insights to identify opportunities, establish campaign plans and approaches, and measure success. It translates business needs, product opportunities, and customer insights into campaign plans, creative briefs, messaging, and assets across digital and print. It also builds product and customer understanding into value propositions and marketing solutions, and turns programs into practical communications and resources for customer-facing teams. The role works closely with internal teams, field sales, channel partners, agencies, and vendors to align priorities and deliver initiatives. This is a hybrid position based at the corporate headquarters in Raleigh, North Carolina, with four days in the office and one day remote. Occasional travel may be required.

Requirements

Strong marketing acumen and demonstrated experience developing and executing integrated marketing campaigns and programs from concept through measurement.
Broad understanding of omnichannel marketing, creative and production processes, digital content, websites, print, photography, video, and marketing asset management.
Ability to quickly learn products, categories, programs, customer needs, and technical information and translate that knowledge into strategy, positioning, messaging, and customer-facing campaigns.
Experience developing campaign plans, creative briefs, messaging, content, and creative direction across traditional and digital channels.
Strong analytical and problem-solving skills, including using customer, business, and marketing insights to identify opportunities, inform campaign development, evaluate performance, and recommend improvements.
Excellent written, verbal, and presentation skills, including the ability to communicate complex information clearly and develop compelling customer-facing marketing.
Ability to influence without direct authority, build alignment, navigate competing priorities, and advance work through collaboration, sound judgment, and diplomacy.
Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience.
Four to six years of relevant experience in integrated marketing, campaign development, communications, customer marketing, agency, retail, B2B, or related marketing disciplines.
Experience developing and executing integrated campaigns across multiple channels and collaborating with creative, technical, digital, analytical, and business disciplines.
Proficiency with Microsoft Office, including PowerPoint and Excel.
Experience with marketing automation, CRM, content management, digital asset management, campaign management, analytics, and reporting platforms.
Ability to quickly learn and work across new marketing technologies and platforms.

Nice To Haves

Experience with co-op, franchise, or distributed marketing programs.
Automotive aftermarket knowledge.
Experience with Salesforce, Salesforce Marketing Cloud, Power BI, Adobe Creative Cloud, WordPress, Ansira, Soci, or comparable platforms.

Responsibilities

Develop and manage marketing campaigns and programs from initial business need through execution, using customer, sales, program, and market insights to define opportunities, plan campaigns, choose approaches, and establish measures of success.
Translate business needs, product opportunities, and customer insights into campaign plans and creative briefs that define objectives, audiences, positioning, messaging, channels, deliverables, and desired outcomes.
Lead campaign concepts through development and execution in partnership with subject matter experts, creative teams, agencies, production partners, and vendors across digital and print channels.
Support the effective organization and use of marketing content and asset libraries.
Develop understanding of products, categories, programs, technical information, competitive considerations, and customer needs, then translate it into customer value propositions, positioning, messaging, and marketing solutions.
Create communications, tools, resources, and materials that enable customer-facing teams to engage customers, communicate value, and support program adoption.
Collaborate with the field sales team.
Build productive relationships with internal teams, channel partners, agencies, and vendors; establish alignment, advocate for priorities, navigate competing demands, resolve barriers, and drive initiatives to completion through influence and collaboration.
Use customer, business, and marketing insights to evaluate campaign performance and recommend improvements.