Associate Marketing Manager

MJH Life Sciences•Cranbury, NJ

8h•Hybrid

About The Position

MJH Life Sciences is seeking an Associate Marketing Manager to lead event marketing for the American Journal of Managed Care (AJMC) and Managed Healthcare Executive (MHE) brands. This role owns end-to-end marketing for large annual conferences and drives participant recruitment for small-format, invitation-only events. You will plan and execute integrated campaigns that build awareness, drive registration, and deliver a strong attendee experience for decision-makers at health plans, PBMs, health systems, IDNs, ACOs, academic institutions, community cancer centers, GPOs, and employer groups. The company values Service Focused, Passion for Winning, Innovation, Respect, Integrity, and Teamwork.

Requirements

3 or more years of marketing experience with a focus on event or conference marketing, including end-to-end ownership of registration-driven campaigns
Experience with event registration platforms, event apps, and marketing automation or email platforms
Proven ability to recruit attendees or participants to meet defined targets, including managing invitation-only outreach for senior healthcare audiences
Experience managing event budgets and vendors across multiple concurrent events
Active use of AI tools such as ChatGPT, Claude, or Perplexity to accelerate research, copy development, and campaign analysis in a fast-moving, deadline-driven environment
Strong project management skills with the ability to manage multiple events and deadlines simultaneously
Excellent writing and cross-functional communication skills
Ability to travel to annual conferences as needed
Candidates should be prepared to discuss how they currently use AI in their marketing or event work. This includes: Specific tools in active use and how they are applied to campaign planning, copy development, audience research, or registration analysis
How AI has changed the speed or quality of your work on event marketing deliverables, particularly across concurrent campaigns or tight timelines
How you maintain brand voice, accuracy, and stakeholder alignment when using AI-assisted content in marketing materials

Nice To Haves

Familiarity with managed care, pharmacy, or health system audiences a plus
Bonus: examples of AI-enhanced event marketing workflows that improved registration outcomes, recruitment efficiency, or post-event reporting

Responsibilities

Own end-to-end marketing for large annual conferences, from campaign planning through post-event recap, including integrated plans across email, paid digital and search, social, print and digital advertising, direct mail, and marketing partnerships
Use AI tools to accelerate campaign planning, copy iteration, audience list research, and performance analysis, maintaining quality and brand standards across all deliverables
Develop and manage event marketing budgets, tracking spend against plan throughout the event lifecycle
Set up and manage event registration, including registration sites, pricing tiers, promo codes, and confirmation communications
Plan and execute experiential marketing elements that enhance the on-site attendee experience
Manage the event app, including content setup, attendee communications, and engagement features
Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts
Write copy for marketing collateral and brief creative on assets, routing them for stakeholder approval
Secure qualified participants for small-format, invitation-only events such as executive forums, roundtables, and stakeholder discussions, building target lists of senior healthcare leaders who fit each event's focus and participant criteria
Manage outreach, invitations, follow-up, and confirmations to meet participation goals, tracking recruitment progress against targets and flagging gaps early
Collaborate with project management, business development, events, creative, and professional relations teams to align on goals, timelines, and deliverables
Track and report weekly on registration, recruitment, and campaign performance to the Marketing Director
Travel to large annual conferences to support on-site marketing and attendee experience