Associate Marketing Manager

Bectran•Schaumburg, IL

About The Position

We are seeking a highly motivated, execution-focused Associate Marketing Manager to drive the day-to-day operations of our marketing engine. Reporting directly to the Marketing Manager, you will take ownership of tactical campaign execution, content coordination, and digital channel management. This is a hands-on role perfect for an ambitious marketer who excels at turning strategic plans into active, high-performing software campaigns.

Requirements

  • 3 to 5 years of experience in digital marketing, preferably in a SaaS B2B environment.
  • Hands-on proficiency in marketing automation tools and CRM platforms such as Monday.com and Salesforce.
  • Strong copywriting and editing skills with a sharp eye for maintaining corporate brand standards across complex tech subjects.
  • Proven experience independently deploying, tracking, and optimizing digital campaigns across SEO, paid advertising platforms, and social media channels.
  • High organizational agility with a proven ability to manage multiple tactical asset deadlines simultaneously without direct supervision.
  • Coachable mindset with a strong desire to learn cross-functional GTM strategies from senior leadership.

Responsibilities

  • Translate the corporate growth vision of the Head of Marketing and Sales into comprehensive SaaS GTM launch frameworks.
  • Own the end-to-end commercial launch lifecycle for new software products, tiered packages, and core feature releases.
  • Lead cross-functional alignment initiatives across Product, Sales, and Customer Success to ensure operational market readiness.
  • Define target buyer personas, value propositions, and core messaging frameworks for all customer segments.
  • Build high-impact sales enablement tools, including pitch decks, pricing FAQs, and competitive battlecards.
  • Analyze core SaaS revenue metrics, including ARR pipeline velocity, win rates, and customer acquisition costs.
  • Set the overarching strategy and budget allocations for all digital marketing channels, including SEO, paid advertising, and social media.
  • Analyze holistic marketing performance metrics and revenue data to provide strategic recommendations for funnel optimization.
  • Maintain brand consistency across all marketing materials and communications.
  • Collaborate with the Marketing Manager on the execution of daily campaign deliverables, ensuring deadlines are met and outputs are reviewed for alignment with the overall Go-To-Market (GTM) strategy.

Benefits

  • 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
  • 100% paid dental, vision, and life insurance through MetLife.
  • Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
  • Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife.
  • Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
  • 15 days of Paid time off (PTO) and 8 holidays off annually.
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