Associate Marketing Manager

MJH Life Sciences•Cranbury, NJ

2d•$60,000 - $65,000•Hybrid

About The Position

MJH Life Sciences is seeking an Associate Marketing Manager to lead end-to-end event marketing for the Industry Sciences portfolio of brands. Reporting to the Senior Marketing Manager, this role markets in-person and virtual events, including annual conferences, live summits, webinars, virtual conferences, and digital event series. The position develops integrated campaigns to build awareness, drive registrations and attendance, and deliver a strong attendee experience for professionals in pharmaceutical, biopharmaceutical, life sciences, and related industries. The role manages event promotion from planning through post-event reporting, including budgets, registration systems, event platforms, vendors, creative assets, sponsors, speakers, and cross-functional coordination. It also supports on-site attendee experiences at in-person events and uses AI tools to improve campaign planning, content development, audience research, and performance analysis while maintaining quality and brand standards. The position is hybrid and requires travel to in-person events as needed.

Requirements

At least 3 years of marketing experience, focused on event or conference marketing, including end-to-end ownership of registration-driven campaigns.
Experience marketing both in-person and virtual events, with understanding of how promotion, timing, and conversion differ between formats.
Experience with event registration platforms, virtual event or webinar platforms, event apps, and marketing automation or email platforms.
Proven ability to meet registration and attendance targets across multiple event formats.
Experience managing event budgets and vendors across multiple concurrent events.
Demonstrated use of AI tools to plan campaigns, develop copy, and analyze performance, with documented workflows showing measurable efficiency or output gains.
Strong project management skills and ability to manage multiple events and deadlines simultaneously.
Excellent writing and cross-functional communication skills.
Ability to travel to in-person events as needed.
Ability to discuss current AI tools and their use in campaign planning, copy development, audience research, and registration or attendance analysis, as well as how AI affects work quality and speed and how brand voice, accuracy, and stakeholder alignment are maintained.

Nice To Haves

Familiarity with pharmaceutical, biopharmaceutical, life sciences, or other B2B industry audiences.
Examples of AI-enhanced event marketing workflows that improved registration outcomes, attendance rates, or post-event reporting.

Responsibilities

Own end-to-end marketing for in-person and virtual events, from campaign planning through post-event recap, using integrated email, paid digital and search, social, print and digital advertising, and marketing partnerships.
Build promotion strategies tailored to event formats, registration cycles, attendance patterns, and engagement goals.
Drive virtual event registration-to-attendance conversion through reminder sequences, calendar holds, and on-demand promotion, and drive attendance and on-site engagement at in-person events.
Use AI tools to accelerate campaign planning, copy iteration, audience list research, and performance analysis while maintaining quality and brand standards.
Develop and manage event marketing budgets and track spend against plan throughout the event lifecycle.
Set up and manage event registration, including registration sites, pricing tiers, promo codes, and confirmation and reminder communications.
Partner with events and digital teams on virtual event platforms, landing pages, attendee communications, and engagement features such as polls, Q&A, and chat.
Plan and execute experiential marketing elements for on-site attendee experiences.
Manage event apps for in-person events, including content setup, attendee communications, and engagement features.
Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts.
Write marketing collateral and brief creative teams on assets, routing materials for stakeholder approval.
Coordinate promotional assets and timelines with sponsors and speakers, incorporating client-provided session content into campaigns.
Collaborate with project management, sales, events, editorial, creative, and digital teams on goals, timelines, and deliverables.
Report weekly registration, attendance, and campaign performance to the Marketing Director, and deliver post-event reports with sponsor-facing metrics.
Travel to in-person events to support on-site marketing and attendee experience.

Benefits

Hybrid work schedule.
Medical and dental insurance through Cigna.
Vision coverage through VSP.
Pharmacy benefits through OptumRx.
Flexible spending account, health savings account, dependent care FSA, and limited purpose FSA options.
401(k) and Roth 401(k) with company match.
Pet discount program with PetAssure.
Norton LifeLock identity theft protection.
Employee Assistance Program through NYLGBS.
Fertility benefits through Progyny.
Commuter benefits.
Company-paid short-term and long-term disability.
Voluntary Term Life and AD&D Insurance, plus Universal Life options.
Supplemental Aflac coverage for accident, critical illness, and hospital indemnity.
Discounts and rewards through BenefitHub.
Eligible for annual company bonus program or commission incentive based on role.