Associate Marketing Manager

Versant • Englewood Cliffs, NJ

5d • $54,800 - $80,000

About The Position

VERSANT is seeking an organized, detail-oriented, execution-focused Associate Marketing Manager for its Email Marketing team. The role supports the DTC subscription business by bringing email campaigns to market across acquisition, onboarding, subscriber engagement, promotions, retention, and win-back initiatives. The Associate Marketing Manager executes campaign plans and strategy set by team leadership, managing campaign details from setup through launch and reporting. The position requires email marketing knowledge, careful quality assurance, and reliable delivery across deadlines and stakeholders.

The role coordinates campaign inputs and approvals across internal teams and external partners, maintains campaign calendars and documentation, and reports email performance. Campaigns may be one-time or automated and span multiple stages of the subscriber journey. The role is within the CNBC business segment.

Requirements

• 2–4 years of experience executing email marketing campaigns.
• Understanding of email campaign production, audience segmentation, personalization, automated journeys, deliverability, and email performance metrics.
• Hands-on experience using an email service provider or CRM platform to build, QA, and deploy campaigns.
• Strong project management and organizational skills, including the ability to manage multiple campaigns, deadlines, approvals, and details accurately.
• Comfort reviewing email performance data, identifying notable results or issues, and communicating findings clearly.
• Clear writing and effective coordination with internal partners, agencies, and vendors.
• Ability to follow established campaign direction, manage detailed work independently, and raise questions or risks early.

Nice To Haves

• Experience executing email campaigns for a DTC, digital subscription, media, or consumer technology business.
• Sailthru experience.

Responsibilities

• Build, schedule, deploy, and monitor email campaigns in support of established marketing plans; manage audience, content, creative, links, timing, and approvals from intake through launch.
• Execute ad-hoc and automated email campaigns across assigned subscriber journey stages, including acquisition, onboarding, trial conversion, engagement, promotions, re-engagement, and win-back.
• Create and maintain campaigns and templates in Sailthru or a similar email service provider, applying approved content, audience rules, conditional content, and branching logic.
• QA campaign setup, audience selection, personalization, rendering, links, tracking, and scheduling; identify issues, coordinate fixes, and confirm readiness to deploy.
• Execute seasonal, product, and subscription-offer email campaigns using approved strategy and messaging; coordinate offer details, creative, timing, audience, and approvals.
• Set up approved email tests, track results, and apply team direction to improve campaign performance.
• Compile and monitor email performance, including delivery, opens, clicks, conversions, and other relevant measures; share results and flag trends or execution issues.
• Coordinate email inputs and approvals with marketing, creative, product, analytics, editorial, legal, and agency partners; track deadlines and dependencies.
• Maintain campaign calendars, briefs, QA checklists, and documentation, and help keep email processes organized and consistent.
• Gather and organize relevant customer feedback or survey responses for email campaigns, following established permissions and approval processes.

Benefits

• The posting says compensation may include health insurance, retirement plans, and paid time off; these are listed as possible additional compensation and benefits, not guaranteed offers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed