Associate Marketing Manager

Versant•Englewood Cliffs, NJ

About The Position

VERSANT is seeking an organized, detail-oriented, and execution-focused Associate Marketing Manager for its Email Marketing team. The role supports the direct-to-consumer subscription business by bringing campaigns to market across acquisition, onboarding, subscriber engagement, promotions, retention, and win-back initiatives. The Associate Marketing Manager executes campaign plans and strategy set by team leadership, managing campaign details from setup through launch and reporting. Success requires strong email marketing knowledge, careful quality assurance, and reliable delivery across multiple deadlines and stakeholders.

Requirements

2–4 years of experience executing email marketing campaigns.
Understanding of email campaign production, audience segmentation, personalization, automated journeys, deliverability, and email performance metrics.
Hands-on experience using an email service provider or CRM platform to build, QA, and deploy campaigns.
Strong project management skills and the ability to accurately manage multiple campaigns, deadlines, approvals, and details.
Comfort reviewing email performance data, identifying notable results or issues, and communicating findings clearly.
Clear writing and effective coordination with internal partners, agencies, and vendors.
Ability to follow established campaign direction, manage detailed work independently, and raise questions or risks early.

Nice To Haves

Experience executing email campaigns for a DTC, digital subscription, media, or consumer technology business.
Sailthru experience.

Responsibilities

Build, schedule, deploy, and monitor email campaigns in support of established marketing plans.
Manage campaign details from intake through launch, including audience, content, creative, links, timing, and approvals.
Execute ad-hoc and automated email campaigns across assigned areas of the subscriber journey, including acquisition, onboarding, trial conversion, engagement, promotions, re-engagement, and win-back programs.
Create and maintain campaigns and templates in Sailthru or a similar email service provider; apply approved content, audience rules, conditional content, and branching logic.
QA campaign setup, audience selection, personalization, rendering, links, tracking, and scheduling; identify issues, coordinate fixes, and confirm readiness to deploy.
Execute seasonal, product, and subscription offer campaigns using approved strategy and messaging, coordinating offer details, creative, timing, audience, and approvals with stakeholders.
Set up approved email tests, such as subject line, content, or audience tests; track results and apply team direction to improve performance.
Compile and monitor email performance, including delivery, opens, clicks, conversions, and other relevant measures; share campaign results and flag trends or execution issues.
Coordinate email inputs and approvals with marketing, creative, product, analytics, editorial, legal, and agency partners, tracking deadlines and dependencies.
Maintain campaign calendars, briefs, QA checklists, and documentation, and help keep email processes organized and consistent.
Gather and organize relevant customer feedback or survey responses for email campaigns, following established permissions and approval processes.