Marketing Campaign Associate I

Caesars Entertainment • Council Bluffs, IA

10d

About The Position

The Marketing Campaign Associate I implements and executes property and regional data/direct marketing programs, including advertising for promotions, events, gaming, dining, and hotel offers. The role serves as the principal liaison between property and pod marketing teams and the direct mail vendor, and manages the direct mail workflow and email projects while providing service to internal and external guests.

This fast-paced project management role covers the full campaign lifecycle, from creation through delivery to guests. The average workload can be up to 10 projects per production month, with cyclical duties and simultaneous responsibility for projects at beginning, intermediate, and final stages of completion.

Requirements

• Experience in project planning and execution.
• Advanced-level computer proficiency and experience using Microsoft Excel and Access.
• Strong organizational skills and high attention to detail.
• Excellent professional written and verbal communication and interpersonal skills.
• Working knowledge of creative agencies and direct mail houses.
• Ability to solve complex problems.
• Ability to maintain mental concentration for significant periods of time.
• Must be 21 years or older.
• Valid gaming license as required by region.

Nice To Haves

• Two years’ experience in database systems and equipment for high-volume business or industry.
• Proofreading experience.
• Working knowledge of Microsoft Outlook, Word, Excel, and Access.
• Bachelor’s degree in a related field or an equivalent combination of education and work experience.

Responsibilities

• Use Caesars Entertainment proprietary database programs and software to build, test, and run direct mail and email campaigns for customer correspondence.
• Upload groups and offers to required programs accurately and in a timely manner for redemption and analysis.
• Work with POD and Email Marketing departments and external direct mail vendors to establish drop dates for hard mail and email correspondence.
• Coordinate with POD and Email Marketing partners under stringent deadlines to send relevant and timely customer communications.
• Manage the workflow and production of direct mail and email projects.
• Proof creative layouts, vendor data proofs, and live proofs to ensure data accuracy.
• Proofread letter and coupon copy to mitigate typographical errors.
• Check links in email correspondence to ensure they open the correct landing pages before email deployment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level