Marketing Campaign Associate I

Caesars Entertainment • Council Bluffs, IA

11d

About The Position

The Marketing Campaign Associate I implements and executes property, regional, data, and direct marketing programs, including advertising for promotions, events, gaming, dining, and hotel offers. The position serves as the principal liaison between property and pod marketing teams and the direct mail vendor. It manages direct mail workflows and email projects while providing service to internal and external guests.

This role involves fast-paced project management across the campaign lifecycle, from creation through delivery to guests. Workload may reach 10 projects per production month, with cyclical duties and simultaneous responsibility for projects at beginning, intermediate, and final stages of completion.

Requirements

• Experience in project planning and execution.
• Advanced proficiency with Microsoft Excel and Access.
• Strong organization and attention to detail.
• Excellent professional written and verbal communication and interpersonal skills.
• Working knowledge of creative agencies and direct mail houses.
• Ability to solve complex problems.
• Ability to maintain mental concentration for significant periods.
• Ability to manage varied tasks and deadlines requiring an irregular work schedule.
• Must be 21 years or older.
• Valid gaming license as required by region.

Nice To Haves

• Two years of experience in database systems and equipment for a high-volume business or industry.
• Proofreading experience.
• Working knowledge of Microsoft Outlook, Word, Excel, and Access.
• Bachelor’s degree in a related field, or an equivalent combination of education and work experience.

Responsibilities

• Use Caesars Entertainment proprietary database programs and software to build, test, and run direct mail and email campaigns for customer correspondence.
• Upload groups and offers to required programs accurately and on time for redemption and analysis.
• Coordinate with POD and Email Marketing departments and external direct mail vendors to establish drop dates for hard mail and email correspondence.
• Work with POD and Email Marketing partners under stringent deadlines to send relevant and timely customer communications.
• Manage workflow and production for direct mail and email projects.
• Proof creative layouts, vendor data proofs, and live proofs to ensure data accuracy.
• Proofread letter and coupon copy for each project to mitigate typographical errors.
• Check email correspondence links to ensure they open the correct landing page before deployment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed