Associate Director, Enrollment Management Marketing & Comm

Denison University•Granville, OH

4d•Onsite

About The Position

Denison University seeks an experienced, creative, and analytically minded admission professional to lead a major strategic priority for the Office of Admission: developing, coordinating, and evaluating communications and marketing initiatives for prospective students, families, and college counselors throughout recruitment and enrollment. The Associate Director combines knowledge of college admission, Slate CRM expertise, thoughtful messaging, and data-informed strategy to help shape and execute recruitment plans aligned with institutional priorities. The position reports to the Associate Vice President for Admission & Enrollment Marketing and works with considerable autonomy. The role is part of the Division of Enrollment Management, which includes Admission, Financial Aid, and Student Accounts. The division works collaboratively in person across its teams and with campus partners, including University Communications & Marketing. The Associate Director also coordinates and advises on communications for Financial Aid and Student Accounts. Denison is a fully residential college in Granville, Ohio, outside the Columbus metro area. Founded in 1831, it has a campus community of 2,400 students and around 1,000 employees.

Requirements

Bachelor’s degree.
At least five years of professional experience in education admission or a directly related field.
Demonstrated CRM experience, including independently creating queries, scheduling communications, and using CRM data to support communication campaigns.
Strong analytical skills, including interpreting recruitment and engagement data and applying findings to strategy.
Excellent writing, editing, interpersonal, and verbal communication skills.
Demonstrated organizational skills and sound judgment, with the ability to manage competing priorities and work autonomously in a deadline-driven environment.
Ability to collaborate effectively across teams and maintain appropriate confidentiality.

Nice To Haves

Experience taking primary responsibility for a substantial admission marketing or communications initiative.
Experience with Slate CRM, including building reports, queries, and communications, and using reporting to evaluate campaign performance and recruitment outcomes.
Experience coordinating communications across email, web, social media, and print channels.
Familiarity with marketing and communications practices at a residential college.

Responsibilities

Lead the development, coordination, and execution of admission marketing and communication plans supporting prospective student recruitment, application completion, admission, and enrollment yield.
Plan and execute integrated communications across email, digital, web, social media, print, and direct mail channels, maintaining a comprehensive content and campaign calendar.
Develop and refine audience-specific messaging and campaign content with admission colleagues and campus partners.
Facilitate and coordinate communications with college counselors to strengthen counselor relationships through timely, relevant, and effective engagement.
Use Slate CRM to build and manage targeted communications, independently create queries, and develop increasingly sophisticated reports.
Analyze student engagement, campaign responses, recruitment trends, and conversion outcomes; communicate findings and recommend improvements.
Coordinate with University Communications and other campus partners to maintain consistent institutional messaging, effective production workflows, and appropriate communications tracking.
Coordinate and advise on Financial Aid and Student Accounts communications with Student Financial Services colleagues, ensuring messaging is clear, accurate, and timely.
Monitor enrollment marketing practices, communication technologies, market trends, and competitor approaches to identify opportunities for innovation.
Manage third-party marketing vendors, tools, and platforms, including implementation and ongoing use.
Manage multiple projects and deadlines independently, establish priorities, and maintain effective relationships with internal and external partners.