Director, Enrollment Management

Western Governors University•Salt Lake City, UT

9d•$130,600 - $235,100•Onsite

About The Position

The Director of Enrollment Management is accountable for new starts and enrollment results for an assigned school. This high-visibility role owns execution of the school’s enrollment experience, collaborates with stakeholders to optimize the digital experience, and shapes Enrollment Department outcomes. The Director works with other school Directors to maintain consistent enrollment practices aligned with the VP of Enrollment’s strategic direction. The role sets expectations, leads team performance, and delivers results aligned with university goals and departmental responsibilities. The Director creates enrollment strategy and goals for the assigned school, establishes and tracks Objectives and Key Results (OKRs), analyzes performance and complex data, and reports results, root causes, and recommendations to executive leadership. The role leads and develops Sr. Managers and Managers overseeing Enrollment Counselors, builds staff assessment and development systems, and is accountable for hiring, employee development, retention, and team outcomes. The position leads change, serves as a subject matter expert on school and program content and enrollment processes, and holds supporting technology partner teams accountable, including teams responsible for AI and agentic enrollment tools. It works across functions, leads projects as needed, communicates WGU’s mission and strategic direction, and manages the assigned schools’ multi-million-dollar operating budget and enrollment-related financial commitments. The position is expected to work from WGU’s Corporate Headquarters in Salt Lake City, Utah, and requires occasional travel of up to 20%.

Requirements

Bachelor’s degree from an accredited institution; education is verified. An equivalent combination of education and experience may be considered.
10+ years of experience in enrollment management or a related domain, including 5 years in people leadership.
Full mastery of enrollment management and working knowledge of related domains such as admissions, credential evaluation, marketing, and EdTech.
Experience leading enrollment initiatives and teams, including strategic initiatives, in an educational setting.
Demonstrated strategic thinking involving recruitment strategy, marketing, partnerships, and enrollment goals, with impact on multi-year financial planning.
Experience coaching staff, managing priorities, developing high-performing teams, setting and achieving strategic objectives, and managing budgets.
Experience working in a dynamic, fast-changing environment focused on metrics and priorities.
Experience with Customer Relationship Management systems and reporting.
Experience using word processing, spreadsheet, database, internet, email, and scheduling applications, as well as applicable AI functionalities and other emerging technologies.
Excellent written, verbal, presentation, and customer service skills, including the ability to communicate analysis persuasively, adapt communication to the audience, listen well, welcome diverse ideas, and provide timely feedback.
Executive presence and credibility with senior leaders in high-visibility forums.
Ability to speak candidly and constructively in executive settings, manage sensitive topics and difficult conversations professionally, make decisions without complete information, and remain productive amid change.
Ability to lead and support change, handle risk and uncertainty, adapt to circumstances, and address obstacles directly.
Strong project management, planning, analysis, strategic thinking, and problem-solving skills.
Results orientation, including a record of exceeding goals and the ability to work across an organization, build support and trust, and help others achieve shared objectives.
Ability to manage multi-million-dollar operating budgets and enrollment-related financial commitments, and understand how enrollment results affect university finances.

Nice To Haves

Master’s degree in a related field.
Experience with Salesforce.
Experience supporting enterprise transformation or technology modernization, including applicable AI functionalities and other emerging technologies.
Experience in competency-based education environments.

Responsibilities

Create the enrollment vision, strategy, and goals for the assigned school, aligned with the overall enrollment strategy and school and program needs.
Set direction through OKRs aligned with the VP of Enrollment’s strategic direction; maintain performance metrics and reporting, track progress, and deliver new starts and enrollment outcomes.
Identify solutions to department issues and continually improve programs and processes through objective review.
Present enrollment performance against OKRs, root causes, and recommended actions to executive leadership in business reviews, planning meetings, and other forums.
Analyze complex data, advise on data quality and metric analysis, and create and share reports that improve performance.
Find and address bottlenecks and inefficiencies in data and analysis, determine root causes of performance trends, and improve staff and student experiences.
Lead and develop Sr. Managers and Managers overseeing Enrollment Counselors, using university training, coaching, content, and quality assurance resources.
Build systems to assess staff skills, experience, and development needs; support employee evaluation and goal setting; and hire, develop, and retain high-quality employees on time and within budget.
Lead change within the school enrollment organization and support department-wide implementation while ensuring compliance with university policies.
Serve as the subject matter expert on school and program content, the enrollment experience, and enrollment business processes.
Hold partner teams accountable for supporting technology across multiple channels, including AI and agentic enrollment tools; provide input into department technology, staffing, and process strategy; and own school outcomes.
Partner with stakeholders, prioritize work behind primary OKRs, lead cross-functional project teams as needed, and make decisions affecting multiple areas of the university.
Communicate WGU’s mission and strategic vision, model WGU’s Leadership Principles, lead by example, and champion organizational direction and standards.
Manage the assigned schools’ multi-million-dollar operating budget and enrollment-related financial commitments, including revenue and cost budgets.
Travel occasionally, up to 20%, for designated company summits and other business-related events as needed.