Senior Director of Enrollment Management

San Francisco Bay University•Fremont, CA

4d•$165,000 - $195,000•Onsite

About The Position

San Francisco Bay University (SFBU), a nonprofit, WASC-accredited university in Fremont, California, is seeking an innovative and experienced Senior Director of Enrollment Management. SFBU’s mission is to offer inclusive, innovative, and inspirational education for lifelong careers, with a vision to be a national model of higher education in service of the common good. The university prioritizes student needs, personal engagement, affordable quality education, diversity, equity, inclusion, and social justice. The Senior Director leads the development and execution of a comprehensive, multi-year, cohort-based student recruitment, admission, and enrollment plan designed to meet annual enrollment goals across all academic programs. The role drives data-informed, student-centered strategies for undergraduate and graduate, in-seat and online programs. Working with academic departments, campus partners, and community-based organizations, the Director builds cohort enrollment pipelines and improves funnel management across student populations. The position directly supervises the Director of Enrollment and the Recruitment Marketing Project Manager. This is a full-time, exempt, on-site position based in Fremont, California. It includes local and regional travel, in-state and out-of-state travel, and occasional evening and weekend hours during peak recruitment periods. The salary range is $165,000–$195,000 per year. The work takes place in a standard office environment with frequent campus movement, event attendance, and off-site travel.

Requirements

Bachelor’s degree from an accredited institution.
At least 5 years of progressive leadership experience in university admissions or enrollment management.
Demonstrated record of meeting enrollment targets and supervising staff.
Deep understanding of domestic and international student enrollment dynamics.
Experience serving historically underrepresented or underserved populations.
Proficiency with CRM systems such as Salesforce or Slate and data analytics tools for funnel management and reporting.
Demonstrated success developing community-based partnerships with high schools, community colleges, and community-based organizations.
Strong budget management skills, attention to detail, and ability to manage competing priorities under tight deadlines.
Willingness to travel in-state and out-of-state and work flexible hours, including evenings and weekends during peak recruitment cycles.

Nice To Haves

Master’s degree in Higher Education Administration, Business Administration, Marketing, or a related field.
5 to 8 years of progressive leadership experience in enrollment management.
Experience developing recruitment strategies for online and distance-learning degree programs.
Track record of designing and executing cohort-based strategies that improve yield and retention outcomes.
Fluency in an additional language relevant to regional student demographics.

Responsibilities

Lead recruitment and enrollment strategies for undergraduate and graduate programs, both in-seat and online.
Design and implement multi-year cohort recruitment and enrollment plans aligned with institutional strategic priorities.
Build and maintain partnerships with community-based organizations, K–12 schools, and corporate partners to develop cohort pipelines.
Set cohort definitions, goals, key performance indicators, and success metrics.
Monitor and optimize funnel management from prospect outreach through admissions decisions and handoff to student onboarding systems.
Assess and refine enrollment workflows and procedures to improve consistency, efficiency, and the prospective student experience.
Use CRM systems and enrollment analytics to track funnel metrics, produce progress reports, identify risks, and inform leadership decisions.
Manage recruitment and outreach across institutional programs and target student populations.
Build relationships with prospective students, families, school counselors, community leaders, and employer partners.
Oversee and evaluate recruitment events, campus visits, virtual information sessions, webinars, and admitted-student programs.
Represent the university at recruitment events, conferences, and community partner meetings.
Supervise, mentor, and evaluate direct reports, staff, and student workers.
Develop structured training programs for direct reports to foster leadership growth, accountability, and performance improvement.
Promote inclusion, collaboration, transparency, and service excellence across the enrollment team.
Manage recruitment budgets, name purchases, vendor relationships, and departmental resources.
Ensure compliance with institutional policies, privacy standards, admissions regulations, and equity-centered enrollment practices.
Travel in-state and out-of-state and work flexible hours, including evenings and weekends during peak recruitment cycles.