Director, Enrollment Management

Western Governors University•Salt Lake, UT

8d•Onsite

About The Position

The Director of Enrollment Management is accountable for new starts and enrollment results for an assigned school at WGU. This highly accountable, high-visibility position has regular exposure to senior leadership and owns the execution of the school's enrollment experience. The Director collaborates with stakeholders to optimize the digital experience, shapes Enrollment Department outcomes, and works with other school Directors to keep enrollment practices consistent and aligned with the VP of Enrollment’s strategic direction. The position is expected to work from WGU’s Corporate Headquarters in Salt Lake City, Utah, and requires occasional travel of up to 20%, including designated company summits, conferences, company-location visits, and other business-related events as needed. The Director sets the enrollment vision, strategy, and goals for the assigned school; establishes aligned Objectives and Key Results (OKRs); monitors performance; and is accountable for delivering new starts and enrollment outcomes. The role analyzes complex data, reports performance and its root causes to executive leadership, and identifies improvements to programs, processes, and analysis. It leads and develops Senior Managers and Managers who oversee a large team of Enrollment Counselors, including hiring, coaching, training, evaluation, and retention. The Director leads change in the school’s enrollment organization and supports department-wide implementation. As the subject matter expert on school and program content, enrollment experience, and business processes, the Director holds partner teams accountable for supporting technology, including AI and agentic enrollment tools, and provides input into department-level technology, staffing, and process strategy. The role builds effective cross-functional partnerships, communicates WGU’s mission and strategic direction, and manages the assigned schools’ multi-million-dollar operating budget and enrollment-related financial commitments. Candidates must have a bachelor’s degree and at least 10 years of experience in enrollment management or a related domain, including five years in people leadership. An equivalent combination of education and experience may be considered. A master’s degree, Salesforce experience, experience with technology modernization or AI, and experience in competency-based education are preferred.

Requirements

Bachelor’s degree from an accredited institution; education is verified. An equivalent combination of education and experience may be considered.
At least 10 years of experience in enrollment management or a related domain, including at least five years in people leadership.
Full mastery of enrollment management and working knowledge of related domains such as admissions, credential evaluation, marketing, and EdTech.
Experience leading enrollment initiatives and teams, including strategic initiatives, in an educational setting.
Demonstrated strategic thinking in recruitment strategy, marketing, partnerships, and enrollment goals, with impact on multi-year financial planning.
Experience coaching staff, managing priorities, developing high-performing teams, setting and achieving strategic objectives, and managing budgets.
Experience working in a dynamic, fast-changing environment with a focus on metrics and priorities.
Experience with Customer Relationship Management (CRM) systems and reporting.
Experience using word-processing, spreadsheet, database, internet, email, and scheduling applications, as well as applicable AI functionalities and other emerging technologies.
Excellent written, verbal, presentation, and customer service skills, including the ability to communicate analysis clearly and persuasively to different audiences and provide timely, useful feedback.
Executive presence and credibility with senior leaders in high-visibility settings; ability to speak candidly and constructively in executive settings and handle difficult conversations professionally.
Ability to make decisions amid uncertainty, lead and adapt to change, manage risk, and address obstacles directly.
Strong project management, planning, analysis, strategic thinking, and problem-solving skills.
Focus on outcomes and a record of exceeding goals; ability to build organizational buy-in and collaborate toward shared objectives.
Fiscal responsibility, including ability to manage multi-million-dollar operating budgets and enrollment-related financial commitments and understand how enrollment results affect university finances.

Nice To Haves

Master’s degree in a related field.
Experience with Salesforce.
Experience supporting enterprise transformation or technology modernization, including applicable AI functionalities and other emerging technologies.
Experience in competency-based education environments.

Responsibilities

Create the enrollment vision, strategy, and goals for the assigned school in alignment with the overall enrollment strategy and school and program needs.
Set aligned OKRs, establish performance metrics and reporting, track progress, and deliver new starts and enrollment outcomes.
Review programs and processes objectively, find creative solutions to department issues, and drive continuous improvement.
Present enrollment performance, root causes, and recommended actions to executive leadership in business reviews, planning meetings, and other forums.
Analyze complex data, advise on data quality and metric analysis, create reports, and remove data and analysis bottlenecks.
Lead and develop Senior Managers and Managers overseeing Enrollment Counselors; use university training, coaching, content, and quality assurance resources to support the team.
Build systems for assessing staff skills and development needs; support employee evaluation and goal setting; and hire, develop, and retain high-quality employees within budget and on time.
Lead change within the school enrollment organization and support department-wide implementation while ensuring compliance with university policies.
Serve as the subject matter expert for school and program content, the enrollment experience, and enrollment business processes.
Hold partner teams accountable for supporting technology, including AI and agentic enrollment tools; contribute to department-level technology, staffing, and process strategy; and own school outcomes.
Partner with stakeholders, prioritize work behind primary OKRs, lead cross-functional project teams as needed, and make decisions affecting multiple areas of the university.
Communicate WGU’s mission and strategic vision, model its Leadership Principles, and champion organizational direction and standards.
Manage the assigned schools’ multi-million-dollar operating budget and enrollment-related financial commitments, including revenue and cost budgets.
Travel occasionally, up to 20%, including attendance at designated company summits and other business-related events as needed.