Enrollment Director

Spring Education Group•Brookhaven, GA

About The Position

The Enrollment Director (ED) for Independent K-12 (IK12) Schools is accountable for recruiting, enrolling, and retaining students for assigned schools and campuses. Reporting to the regional Lead Enrollment Director or the Vice President of Enrollment Growth, the ED drives campus enrollment growth in collaboration with school leadership, operational leadership, and other campus stakeholders. The role develops and executes strategic initiatives to attract, enroll, and retain students, and is a key member of the school leadership team. It calls for a passion for education, a data-driven mindset, and strong relationship-building skills. The ED partners with school leadership and the Regional Director to deliver enrollment growth aligned with the organization’s Mission, Vision, and Values. The position manages the full enrollment funnel, from prospect engagement and inquiry follow-up through tours, applications, contracts, and enrollment completion. It also supports retention and re-enrollment, campus marketing and communications, outreach, and enrollment events. The ED maintains accurate CRM records, analyzes data and trends to create enrollment projections, and ensures administrative work follows established procedures and timelines. Spring Education Group is a national network of independent schools serving students from preschool through 12th grade. Its tuition-funded model supports an open, transparent culture and a strong community. The organization’s schools provide programs led by expert educators focused on academic excellence, student independence, and a lasting love of learning.

Requirements

At least 3 years of experience in a sales or lead-conversion role with KPI accountability.
Bachelor’s degree in business, education, or a related field.
Proven success in high-ticket conversion activities.
Ability to adapt in a fast-paced and evolving environment.
Track record of creative problem-solving.
Strong lead-conversion expertise.
Effective use and stewardship of data.
Excellent communication skills, including the ability to communicate clearly and concisely with professionals at all levels, including senior leadership.
Ability to build productive working relationships with diverse stakeholders.
Ability to foster transparency in interactions.
Ability to manage workplace conflict by applying conflict-resolution strategies and addressing issues as they arise.
Strategic and decisive mindset with the ability to manage priorities effectively.

Nice To Haves

Experience in the education sector.

Responsibilities

Drive new student enrollment to meet or exceed established enrollment KPIs and targets.
Partner with school and operational leadership to discuss the enrollment funnel and achieve targets.
Maintain accurate CRM records and use CRM features to track, analyze, inform, and improve the enrollment process.
Analyze data and trends to create accurate enrollment projections and support strategic decision-making.
Partner with school leadership on retention and re-enrollment activities.
Use available resources to respond promptly to inquiries and handle them effectively.
Manage campus-based marketing and communications, including social media, in partnership with the Marketing and Communications team.
Manage enrollment events from concept through implementation.
Provide ongoing consultation to prospective students, applicants, and families.
Conduct in-person campus tours and follow up to support applications and enrollments.
Complete administrative activities according to prescribed SOPs and timelines, including applications, student assessments, and enrollment completion.
Build awareness of campus admissions through outreach and relationships with local companies, organizations, feeder schools, associations, communities, and current and prospective families.
Evaluate resources and demand to prioritize work, allocate support resources, and manage time effectively.
Identify and resolve issues in the enrollment process to support a positive experience for stakeholders.
Demonstrate professional behavior, discretion, good judgment, and integrity.
Manage all aspects of the enrollment funnel for assigned campuses in accordance with the Enrollment SOP, including prospect engagement, inquiry communication and follow-up, tour scheduling and delivery, conversion to application, post-application follow-up, and contract delivery and follow-up.
Create and maintain a campus-based recruitment and communications plan, including social media management.
Remain accessible and responsive to members of the SEG community and use technology systems to communicate with them effectively.