Associate Director, Enrollment Management Marketing & Comm

Denison University•Granville, OH

5d•Onsite

About The Position

Denison University seeks an experienced, creative, and analytically minded admission professional to lead a major strategic priority for the Office of Admission: developing, coordinating, and evaluating communications and marketing initiatives that engage prospective students, families, and college counselors throughout the recruitment and enrollment process. The Associate Director combines knowledge of college admission, Slate CRM expertise, thoughtful messaging, and data-informed recruitment strategy to help shape and execute the office’s broader recruitment plans in alignment with institutional priorities. Reporting to the Associate Vice President for Admission & Enrollment Marketing, this role works with considerable autonomy. It develops integrated communications across email, digital, web, social media, print, and direct mail; evaluates engagement and conversion outcomes; coordinates with campus partners and vendors; and advises on communications for Financial Aid and Student Accounts. The position is part of the Division of Enrollment Management, which includes the Office of Admission, Financial Aid, and Student Accounts. Denison describes its work environment as in-person and collaborative, with close coordination across these teams and other campus partners. The Associate Director also works closely with University Communications & Marketing.

Requirements

Bachelor’s degree.
At least five years of professional experience in education admission or a directly related field.
Demonstrated CRM experience, including independently creating queries, scheduling communications, and using CRM data to support communication campaigns.
Strong analytical skills, including the ability to interpret recruitment and engagement data and apply findings to strategy.
Excellent writing, editing, interpersonal, and verbal communication skills.
Demonstrated organizational skills, sound judgment, and the ability to manage competing priorities and work autonomously in a deadline-driven environment.
Ability to collaborate effectively across teams and maintain appropriate confidentiality.

Nice To Haves

Experience taking primary responsibility for a substantial admission marketing or communications initiative.
Experience with Slate CRM, including building reports, queries, and communications, and using reporting to evaluate campaign performance and recruitment outcomes.
Experience coordinating communications across email, web, social media, and print channels.
Familiarity with marketing and communications practices at a residential college.

Responsibilities

Lead the development, coordination, and execution of admission marketing and communication plans supporting prospective student recruitment, application completion, admission, and enrollment yield.
Plan and execute integrated communications across email, digital, web, social media, print, and direct mail, maintaining a comprehensive content and campaign calendar.
Develop and refine audience-specific messaging and campaign content with admission colleagues and campus partners.
Coordinate communications with college counselors to support timely and effective engagement and strengthen counselor relationships.
Use Slate CRM to build and manage targeted communications, independently create queries, and develop reports supporting planning and evaluation.
Analyze student engagement, campaign responses, recruitment trends, and conversion outcomes; communicate findings and recommend improvements.
Coordinate with University Communications and other campus partners to maintain consistent institutional messaging, effective production workflows, and appropriate communications tracking.
Coordinate and advise on Financial Aid and Student Accounts communications with Student Financial Services colleagues to ensure clear, accurate, and timely messaging.
Monitor enrollment marketing practices, communications technologies, market trends, and competitor approaches to identify opportunities for innovation.
Manage third-party marketing vendors, tools, and platforms supporting enrollment communications, including implementation and ongoing use.
Manage multiple projects and deadlines independently, set priorities, and maintain effective relationships with internal and external partners.