Associate Director, Marketing - Biosimilars & Women’s Health

Meitheal Pharmaceuticals Inc•Chicago, IL

7d•$115,000 - $155,000•Remote

About The Position

The Associate Director, Marketing - Biosimilars & Women’s Health will help establish and scale the marketing function at an emerging biopharmaceutical company bringing biosimilars to market. The role supports marketing strategies and commercial initiatives for the biosimilar and women’s health portfolio, including brand strategy, content creation, product naming and branding support, market research, launch planning, congress preparation, and agency management. The position applies knowledge of the biosimilar industry and promotional standards to create compliant, compelling content and promotional materials throughout the biosimilar lifecycle. Work includes collaborating with and managing agencies, creating materials in-house, and participating in promotional review by owning responses to questions and comments on assigned materials and helping move content efficiently through approval. This is a build-focused role that will help shape and scale the function, including its workflows, material storage, documentation, and ways of working. The role also contributes to value proposition and go-to-market strategies, pricing and contracting alignment, competitive monitoring, contract strategy implementation, operational and financial planning, reimbursement and access support, and business analytics. It collaborates with internal functions and external experts and supports growth and cross-collaboration with Meitheal’s Women’s Health Division. The position is field-based/remote and involves travel of up to 25%, including overnights, as dictated by business needs.

Requirements

Bachelor’s degree in marketing, business, life sciences, pharmacy, communications, or a related field.
At least 6 years of progressive experience in pharmaceutical, biotechnology, healthcare, or life sciences.
Demonstrated experience developing and executing marketing strategy, brand plans, promotional content, or commercial materials in a regulated healthcare environment.
Experience participating in promotional, medical-legal-regulatory, or comparable review and approval processes.
Working knowledge of applicable pharmaceutical advertising and promotional requirements, industry standards, and internal compliance practices.
Experience with product launch planning, positioning, messaging, market research, congress planning, and commercial readiness activities.
Experience managing marketing or creative agencies, research vendors, or other external partners.
Ability to work effectively with Medical, Legal, Regulatory, Clinical, Market Access, Sales, and other cross-functional teams.
Demonstrated ability to manage multiple projects and deliverables with strong organization and follow-through.
Willingness and ability to travel for company meetings, agency meetings, congresses, and other business needs.
Proficiency with Microsoft Office Suite, including PowerPoint, Word, Excel, and Outlook.
Familiarity with digital marketing platforms, content management systems, collaboration tools, and virtual meeting platforms.
Ability to create clear, polished presentations and marketing materials using standard office and presentation software.
Ability to learn and use company-specific systems for content review, approval, document control, project tracking, and portfolio management.
Ability to work across a broad range of therapeutic areas and communicate value in the biosimilar industry, where clinical novelty is not the main differentiator.
Strong execution focus and a creative, efficiency-minded approach, with comfort working in a build environment without rigid, established processes.
Ability to travel up to 25%, including overnight travel, and attend company-sponsored events, meetings, and conferences.
Frequently stand, walk, sit, and talk or hear; occasionally lift and/or move up to 20 pounds.

Nice To Haves

Advanced degree.
Biosimilar industry experience.
Experience with customer relationship management systems, marketing automation platforms, or commercial analytics tools.
Ability to contribute expertise to additional marketing tasks as requested, such as Hub services, Market Access, and corporate initiatives.

Responsibilities

Contribute to value proposition strategies communicating product benefits, outcomes, and cost-effectiveness to payers and other organized customers.
Collaborate with the biosimilar/fertility team to align go-to-market strategies with Meitheal’s overall strategy and ensure appropriate consistency.
Coordinate with internal stakeholders to align pricing and contracting strategies with commercial objectives and biosimilar/fertility strategy.
Monitor competitive pricing and contracting activities and identify opportunities and threats to inform strategic decisions.
Oversee implementation of contract strategies and contracting platforms, including bid processes, negotiations, and pricing analytics.
Coordinate rebates, chargebacks, and government reporting while ensuring compliance with pharmaceutical regulations.
Work with Biosimilar Operations to support reimbursement programs and physician and patient resources addressing access barriers, including coding and billing guides and patient copay programs.
Coordinate with external experts and internal teams to support informed go-to-market decisions for successful launch of the Meitheal Biosimilar platform.
Execute contract strategies suited to the biosimilar landscape and aligned with business goals and regulatory requirements.
Manage operational budgeting and forecasting, ensuring financial justification for contract strategies and offerings based on ROI and sound business judgment.
Collaborate with Biosimilar Operations on business analytics, market intelligence, and competitive data to inform strategic decisions.
Build collaborative relationships with Legal, Operations, Regulatory Affairs, Finance, Quality, Human Resources, and other internal stakeholders to achieve corporate objectives.
Support growth and cross-collaboration between Meitheal’s Women’s Health Division.
Support marketing strategy and commercial initiatives, including brand strategy, content creation, product naming and branding, market research, launch planning, congress preparation, and agency management.
Create compliant promotional content and materials, manage agency collaboration, create materials in-house, and participate in promotional review and approval.
Help shape and scale the biosimilar marketing function, including workflows, material storage, documentation, and other processes.
Travel for company meetings, agency meetings, congresses, and other business needs, up to 25% including overnights.