Associate, Regional Marketing

Wonder Group•Boston, MA

About The Position

Wonder is seeking a passionate and driven Associate, Regional Marketing, based in the Greater Boston Area, to execute regional and local store marketing initiatives across the Greater Boston area and the DMV. The role focuses on customer acquisition, brand awareness, and revenue growth across Wonder restaurants. The Associate represents Wonder in local markets, builds community partnerships, and develops and executes digital and integrated marketing campaigns as part of a full 360-degree strategy. They track results and use performance insights to adjust strategy. The Associate collaborates with Restaurant Operations and cross-functional teams to support local marketing, new store openings, regional campaigns, partnerships, and sustained business growth. The role involves working with local businesses, community organizations, schools, residential buildings, hospitals, hotels, and other partners, as well as participating in local events and sponsorships. Frequent travel throughout the assigned region, including evenings and weekends as needed, is required.

Requirements

3–5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing.
Located in the Greater Boston area.
Experience supporting multiple locations or markets, preferably in restaurant, retail, hospitality, or consumer brands.
Proven success building community partnerships that drive measurable business results.
Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
Exceptional relationship-building and communication skills, including confidence engaging external partners and representing the Wonder brand.
Experience managing agencies, vendors, or brand ambassadors for local events and activations.
Strong negotiation skills and ability to identify mutually beneficial partnership opportunities.
Analytical mindset and experience using reporting tools such as Looker and campaign performance data to inform decisions.
Comfort working cross-functionally with Operations, Creative, Growth, CRM, and other internal stakeholders.
Self-starter who takes initiative and enjoys building new processes in a fast-paced environment.
Valid driver's license and willingness to travel frequently throughout the assigned region, including evenings and weekends as needed.
Ability to lift up to 50 pounds and stand for extended periods during events and activations.

Nice To Haves

Experience supporting new store openings or market launches is strongly preferred.
Experience managing local paid media campaigns, including Meta advertising, is a plus.
Experience managing local marketing budgets and measuring ROI is preferred.

Responsibilities

Develop and execute local marketing plans with the Regional Marketing Manager, identifying community events, partnerships, and business development opportunities.
Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations.
Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings.
Partner with Restaurant Operations teams to execute the local store marketing playbook and identify ways to drive traffic, sales, and repeat customers.
Support new store openings, regional marketing campaigns, and strategic brand partnerships.
Identify, negotiate, and secure local partnership opportunities aligned with business objectives and measurable impact.
Manage field marketing agencies, vendors, and brand ambassadors to execute local events and activations.
Help train Brand Ambassadors to align with Wonder’s goals and objectives.
Own regional event calendars, marketing item inventories, and event logistics.
Manage local marketing budgets, track spend, and maximize return on investment across partnerships and activations.
Brief creative requests and coordinate marketing assets for events, partnerships, and campaigns.
Execute and optimize local paid marketing campaigns, including Meta advertising, to support new store openings.
Track, analyze, and report marketing performance using tools such as Looker and other reporting dashboards, and recommend optimizations.
Share field best practices and insights to improve Wonder’s local marketing strategy.