Regional Marketing Manager

WSP•Irvine, CA

About The Position

WSP is seeking a Regional Marketing Manager, Property & Buildings, for the California and Mountain Pacific regions. The position may be based in any major WSP office in the Western United States. The role helps the Property & Buildings team build client relationships, pursue opportunities, grow the business, and leads the regional marketing team supporting the business. As part of WSP’s national Strategic Growth Team (SGT), the Regional Marketing Manager partners with regional and national business line leadership, market leaders, and SGT counterparts to develop and carry out strategies for client engagement, pursuits, and business development. The role supports major pursuits through capture planning, proposal development, interview coaching, and debriefs, while promoting continuous improvement. It also manages practice-specific knowledge and collateral, supports marketing communications, and raises awareness of services to support cross-selling and client-specific growth plans. The manager leads regional marketing strategy and growth planning; supports pursuit and account teams; develops and coaches staff; maintains knowledge of practice expertise, projects, and innovations; and guides regional market visibility and communications activities. The role requires travel as needed and adherence to WSP’s conduct, safety, health, and workplace policies.

Requirements

Bachelor’s degree in marketing, communications, business, journalism, or a closely related field.
At least 10 years of marketing and business development experience in the architecture, engineering, and construction industry, including work across a multi-state region or practice.
Excellent written and verbal communication skills, including the ability to translate complex technical concepts into clear, client-focused messages and influence decisions.
Demonstrated ability to lead and develop teams, establish priorities, and hold people accountable for results.
Strong business acumen, sound judgment, and commitment to process improvement and serving internal and external clients.
Demonstrated experience leading pursuits, including capture planning, proposal development, and interview preparation.
Strong organizational and execution skills, including the ability to manage competing priorities, resources, and deadlines.
Collaborative, competitive approach to winning work and ability to build focus and commitment across pursuit teams.
Ability to turn market intelligence, client insights, and business priorities into actionable marketing and growth strategies.
Proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and related marketing tools.
Ability to travel as needed.
Ability to adhere to WSP’s Code of Conduct and related policies and procedures.
Ability to uphold workplace safety and comply with WSP’s health, safety, drug/alcohol, and harassment policies.

Nice To Haves

Knowledge of and experience with Property & Buildings services, clients, markets, and competitive positioning.

Responsibilities

Partner with regional business line leadership to shape marketing strategy, prioritize target markets and clients, and align SGT resources with sales and funding goals.
Facilitate go/no-go meetings, pipeline updates, and pursuit readiness reviews; identify positioning gaps and guide pursuit decisions.
Analyze sales and business development performance, identify trends and gaps, recommend actions, and support regional reporting and monthly briefings.
Translate growth priorities into initiatives, track progress, and contribute market intelligence, client insights, and pipeline analysis to annual regional growth plans.
Serve as capture manager, proposal manager, and/or interview coach for strategic pursuits.
Guide the development and review of qualifications, resumes, project descriptions, and proposal content so they address client priorities and selection criteria.
Work with key client and partner account teams to turn client insights into relationship strategies, early positioning, and growth opportunities.
Share updates on priority pursuits and accounts, including strategic needs, positioning gaps, and opportunities for broader support.
Coordinate with regional marketing managers and connect teams across business lines and regions to align resources and capabilities with priority pursuits and key accounts.
Lead staffing plans, hiring, and onboarding; direct team workload and assignments; establish priorities; and resolve resource conflicts.
Set measurable goals and performance expectations, conduct check-ins and reviews, and address performance gaps with feedback and follow-through.
Review team deliverables for quality and provide actionable feedback to ensure required improvements are incorporated.
Mentor and coach staff, identify skill gaps, follow through on development plans, and develop emerging leaders.
Lead a connected team across offices and regions, promoting collaboration, knowledge sharing, and shared accountability.
Serve as the regional SGT’s primary Property & Buildings contact and share expertise and best practices across business lines and regions.
Lead the development and maintenance of marketing collateral communicating the practice’s strengths, innovations, and client value.
Maintain current knowledge of staff expertise, projects, and technical innovations to help pursuit teams identify relevant experience and differentiators.
Train and coach SGT staff on the practice’s capabilities, markets, and clients, and how to apply that knowledge to pursuits.
Connect national initiatives and specialty services with regional client needs and growth opportunities.
Advise regional business line leadership on events, sponsorships, memberships, awards, and other visibility opportunities.
Set strategic direction for regional events and visibility activities, aligning priorities and desired outcomes with regional growth strategy and national positioning.
Guide SGT staff coordinating priority conferences, sponsorships, and other market-facing activities, participating directly when strategic context or leadership involvement is beneficial.
Act as a strategic liaison with Marketing & Communications, connecting regional priorities, projects, expertise, and milestones with internal and external communications opportunities.
Exercise responsible and ethical judgment regarding company funds, resources, and conduct, and comply with WSP’s Code of Conduct and related policies.
Uphold workplace safety and comply with WSP’s health, safety, drug/alcohol, and harassment policies.

Benefits

Medical coverage
Dental coverage
Vision coverage
Disability coverage
Life coverage
Retirement savings
Paid sick leave
Paid vacation or other personal time
Paid parental leave
Paid time off for bereavement, voting, and/or attendance at naturalization proceedings