Regional Marketing Manager

Stratus Clean Pacific Northwest • Portland, OR

13h • $64,000 - $78,000

About The Position

The Regional Marketing Manager will own and operate the Stratus Clean PNW Marketing Machine for a commercial cleaning master franchise serving Oregon and Washington. The role is accountable for building a repeatable system that turns customer proof, content, and offers into qualified leads and brand equity without relying on the founder. Success is measured by qualified opportunities from facility and property managers, organic and direct traffic to territory pages, local map-pack rankings, new five-star Google reviews, average ratings, and consistent brand messaging.

The manager will establish baseline metrics and a dashboard, implement a review-generation system across franchisees, define priority cities, and create a sustainable weekly content and customer-proof cadence. They will own local SEO and coordinate external vendors, franchise owners, and sales to ensure marketing promises match delivery. The role reports on results and experiments weekly and monthly, and is expected to adjust the plan when scorecard results stall.

Within 90 days, success includes a live dashboard, a functioning review system producing consistent five-star reviews, defined priority cities with ranking improvements underway, and a content cadence operating without founder involvement. Within 12 months, the goal is for Stratus Clean PNW to be the most visible and best-reviewed commercial cleaner in its core metros, with stronger, more predictable lead flow and a marketing system running from established checklists.

Requirements

• 5–8+ years of hands-on local marketing experience, including SEO, Google Business, and social/content, for service or multi-location businesses.
• Ability to show before-and-after examples of improving rankings, traffic, and leads.
• Systems-oriented approach, with an interest in checklists, playbooks, and repeatable processes.
• Comfort working both strategically and hands-on, including using GA/Search Console and filming on-site case-study videos.
• Data-driven ability to build and interpret a simple dashboard and adjust behavior based on its results.
• Ownership mindset and desire to tie work to business outcomes rather than activity.

Responsibilities

• Design and run the Stratus Clean PNW Marketing Machine, building and maintaining checklists that generate customer proof, content, and campaigns for SEO, social media, email, and sales collateral.
• Own local SEO, including Google Business Profiles, on-site SEO, location pages, citation management, and reporting for key markets.
• Build and enforce a review-generation system across franchisees, including scripts, touchpoints, and goals.
• Create and manage a content calendar for LinkedIn and other relevant platforms, focused on case studies, proof, and offers for facility managers.
• Coordinate external vendors, including paid media and web vendors; set targets, review performance, and decide whether to maintain, stop, or scale their work.
• Report weekly and monthly on the scorecard, insights, and next experiments.
• Work with franchise owners and sales to align marketing promises with delivery and reinforce the brand flywheel.
• Establish baseline metrics and a simple dashboard, define priority cities, and initiate ranking improvements.
• Own the plan to address stalled scorecard results.

Benefits

• Medical, dental, and vision health benefits.
• 401(k) with company matching.
• Paid sick days, vacation, and holidays.
• Competitive base salary in line with experienced marketing managers in Portland/Seattle.
• Performance-based bonus tied to the scorecard.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed