Regional Marketing Manager

Sloomoo•Los Angeles, CA

About The Position

The Regional Marketing Manager will lead local marketing strategy and execution across Sloomoo Institute’s Los Angeles experience, with responsibility for driving awareness, traffic, ticket sales, and community building. The role combines brand and guest insights, market trends, business acumen, and cultural relevance to strengthen brand equity and deliver measurable results. It calls for a strategic, hands-on marketer who can develop local programs through partnerships, events, influencers, community engagement, grassroots marketing, content, earned media, and regional activations. Operational collaboration is required. The manager will partner closely with Los Angeles General Managers and Experience leadership, as well as Brand, Growth, Paid Media, Partnerships, CRM, Creative, and Operations teams. They will monitor market performance, connect marketing activity to revenue, manage budgets and vendors, and own initiatives from planning through execution and reporting. Success means locally relevant marketing that remains true to the Sloomoo brand and contributes to traffic, awareness, ticket sales, and stronger community relationships. The position requires time in market and travel across the region as needed. Sloomoo Inc. states that it welcomes employee uniqueness, offers career development opportunities, and is committed to equal employment opportunity and an inclusive, innovative, and successful culture.

Requirements

Bachelor’s degree in marketing, communications, business, or equivalent professional experience.
At least 5 years of marketing experience.
Experience developing and executing local or regional marketing programs that deliver measurable business results.
Strong knowledge of and network within Los Angeles markets.
Excellent project management in a fast-paced environment with many moving parts.
Adaptability and ability to pivot.
Strong understanding of partnerships, grassroots marketing, events, influencers, community engagement, and local market development.
Data-driven approach and strong analytical skills.
Budget management skills and ability to connect marketing activity to revenue and business performance.
Excellent communication, writing, presentation, and briefing skills.
Strong organization and project management skills, including ability to manage multiple markets and timelines simultaneously.
Creative, resourceful, entrepreneurial approach and comfort moving quickly from idea to execution.
Strong relationship-building skills and ability to thrive in a collaborative, cross-functional environment.
Comfort spending time in market and traveling across the region as needed.
Passion for culture, community, play, and the Sloomoo Institute brand.
Experience with operational collaboration.

Nice To Haves

Marketing experience in experiential, entertainment, hospitality, retail, lifestyle, or consumer brands.

Responsibilities

Develop and execute integrated regional marketing plans aligned with revenue goals, brand priorities, seasonality, and local opportunities.
Translate national brand campaigns into locally relevant programs and activations.
Identify market-specific opportunities to increase awareness, traffic, ticket sales, and repeat visitation.
Plan marketing around holidays, school breaks and days off, seasonal periods, launches, partnerships, and special programming.
Partner with General Managers and Experience leadership to understand market needs, performance, priorities, and opportunities.
Monitor regional ticket sales, traffic, conversion, market trends, and competitive activity; recommend actions to address weak periods and local challenges.
Partner with Growth and Paid Media teams to incorporate local insights into media, offers, creative, and targeting.
Track KPIs and report on program performance, learnings, and opportunities; communicate roadblocks and manage plans from ideation through completion.
Develop and manage local partnerships with schools, tourism partners, hotels, cultural organizations, local businesses, family networks, corporate partners, and community organizations.
Identify barter, promotional, sponsorship, and cross-marketing opportunities; create grassroots and word-of-mouth programs and evaluate their effectiveness.
Concept and execute local events, activations, brand moments, and community programming, both on-site and off-site.
Develop marketing support for special events and local programming with Experience teams, and identify relevant community events and regional tentpoles.
Build relationships with local creators, influencers, tastemakers, and community voices; coordinate with Influencer Relations and Social teams on visits, storytelling, openings, and brand moments.
Develop programs that generate authentic word of mouth, social content, and earned awareness.
Capture or coordinate lightweight local content as needed and ensure regional materials and activations meet Sloomoo brand standards and visual identity.
Bring forward local trends, cultural insights, and consumer behaviors to inform broader brand storytelling.
Serve as the primary marketing partner to Los Angeles General Managers and Experience leadership and collaborate with Brand, Growth, Partnerships, CRM, Creative, and Operations.
Develop briefs, timelines, budgets, and recaps for regional initiatives; manage multiple markets and priorities with strong organization and follow-through.
Manage regional marketing budgets and external vendors, and build new relationships to drive impact.