Regional Sales & Marketing Manager

UGI Corporation•Loomis, CA

About The Position

The Regional Sales & Marketing Manager is a dual-focused leadership role responsible for growing residential customers through local marketing initiatives and management of Residential Field Sales Representatives. The role connects Corporate Marketing with field operations by translating corporate strategies into local campaigns and identifying high-value residential market opportunities. It combines sales leadership, marketing expertise, and field execution to build market share and grow the residential customer base. The manager leads, coaches, and develops field representatives, establishes sales goals, monitors performance, and directs sales activity toward high-opportunity residential targets. The position also plans and evaluates local marketing campaigns, manages the local marketing budget, collaborates with Corporate Marketing and Territory Managers, and analyzes market conditions and competitors. Regular travel within the assigned region, up to 50%, is required. The stated pay range is $120,000 to $120,000, with possible performance-based bonuses or commissions depending on the position.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Sales, or a related field, or equivalent experience.
  • Minimum of 3 years of experience in sales management, marketing, or field operations, with a proven track record of team leadership and results.
  • Proficiency in CRM systems, Microsoft Office Suite, and marketing analytics tools.
  • Willingness to travel regularly within the assigned region, up to 50%.

Responsibilities

  • Manage, coach, and develop Residential Field Sales Representatives to achieve individual and team sales targets.
  • Direct field sales activities toward high-opportunity targets, including homeowner associations, multi-home subdivisions, and large residential developments.
  • Establish sales goals, monitor performance metrics, and implement strategies to improve conversion rates and customer acquisition.
  • Develop training programs and best practices for the residential sales team focused on new customer acquisition and relationship building.
  • Plan, execute, and measure local marketing campaigns to increase residential market share and brand awareness.
  • Partner with Corporate Marketing to adapt and implement corporate initiatives at the local level.
  • Manage the local marketing budget, track return on investment, and report regularly on campaign effectiveness.
  • Collaborate with Territory Managers to evaluate market conditions, the competitive landscape, and growth opportunities.
  • Conduct market analysis to identify untapped residential opportunities and emerging neighborhoods.
  • Research and recommend approaches to penetrate competitive markets and gain market share.
  • Develop and maintain knowledge of local market trends, customer preferences, and seasonal opportunities.
  • Monitor competitor activities and adjust strategies to maintain a competitive advantage.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Health savings accounts
  • 401(k) retirement savings plan
  • Parental leave
  • Military leave
  • Vacation and paid time off
  • Sick leave in compliance with state law, as applicable
  • Paid holidays
  • Disability coverage
  • Potential eligibility for a performance-based bonus or commissions on completed sales, depending on the position
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