Regional Sales & Marketing Manager

UGI Corporation • Rocklin, CA

4d

About The Position

The Regional Sales & Marketing Manager is a dual-focused leadership role responsible for growing residential customers through local marketing initiatives and management of Residential Field Sales Representatives. The role connects Corporate Marketing with field operations by adapting corporate strategies for local execution and identifying valuable residential market opportunities. The successful candidate combines sales leadership, marketing expertise, and field execution to build market share and grow the residential customer base.

The position oversees and develops field sales representatives, directs sales activity toward high-opportunity residential targets, establishes and monitors sales goals, and improves conversion and customer acquisition. It also plans and evaluates local marketing campaigns, partners with Corporate Marketing, manages the local marketing budget, and collaborates with Territory Managers to assess market conditions and opportunities. The manager conducts market analysis, researches approaches to competitive markets, tracks customer and seasonal trends, and monitors competitor activity.

Regular travel within the assigned region is required, up to 50%. The position pays $120,000, with possible performance-based bonuses or commissions depending on the position. AmeriGas provides a range of benefits to eligible employees. Applicants must submit to pre-employment drug screening and a criminal background check.

Requirements

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field, or equivalent experience.
• At least 3 years of experience in sales management, marketing, or field operations, with a proven record of team leadership and results.
• Ability to translate corporate objectives into actionable local strategies.
• Ability to motivate, develop, and hold sales teams accountable.
• Understanding of traditional and digital marketing tactics, with a focus on return on investment.
• Experience managing marketing budgets and optimizing resource allocation.
• Ability to collaborate across departments and influence without authority.
• Proficiency in CRM systems, Microsoft Office Suite, and marketing analytics tools.
• Willingness to travel regularly within the assigned region, up to 50%.
• Willingness to undergo a pre-employment drug screen and criminal background check.

Responsibilities

• Manage, coach, and develop Residential Field Sales Representatives to achieve individual and team sales targets.
• Direct field sales activities toward high-opportunity targets, including homeowner associations, multi-home subdivisions, and large residential developments.
• Establish sales goals, monitor performance metrics, and implement strategies to improve conversion rates and customer acquisition.
• Develop training programs and best practices for the residential sales team focused on customer acquisition and relationship building.
• Plan, execute, and measure local marketing campaigns to increase residential market share and brand awareness.
• Partner with Corporate Marketing to adapt and implement corporate initiatives locally.
• Manage the local marketing budget, track return on investment, and report on campaign effectiveness.
• Collaborate with Territory Managers to evaluate market conditions, competition, and growth opportunities.
• Analyze markets to identify untapped residential opportunities and emerging neighborhoods.
• Research and recommend approaches to penetrate competitive markets and gain market share.
• Develop and maintain knowledge of local market trends, customer preferences, and seasonal opportunities.
• Monitor competitor activities and adjust strategies to maintain a competitive advantage.

Benefits

• Medical, dental, and vision coverage.
• Flexible spending and health savings accounts.
• 401(k) retirement savings plan.
• Parental leave and military leave.
• Vacation/paid time off and sick leave in accordance with state law, as applicable.
• Paid holidays.
• Disability coverage.
• Potential eligibility for performance-based bonuses or commissions, depending on position.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager