Regional Manager, Sales & Marketing

Smile Doctors•Chicago, IL

11d

About The Position

The Regional Manager, Sales & Marketing drives referral growth, builds strategic partnerships, and aligns regional marketing strategies with organizational objectives to support business growth. The role oversees Community Relations Representatives across multiple locations and works with marketing and operations teams to coordinate regional and local initiatives. The manager analyzes market trends and performance data, develops and manages the regional marketing budget, maintains relationships with local dentists, healthcare professionals, and community organizations, and coaches Community Relations Representatives. The role also supports referral-building initiatives, local events, grand openings, and promotional activities. Regular clinic and event visits are required to shadow and mentor team members, and the manager reports regional sales and marketing performance to senior leadership. Travel is up to 75%, both in-state and out-of-state. External candidates need three years of multi-location sales and marketing management experience; healthcare or service-industry experience is preferred. Internal candidates need one year of experience as a Community Relations Representative with Smile Doctors or an affiliated practice.

Requirements

High school diploma or equivalent required.
Three years of experience in multi-location sales and marketing management required for external candidates.
One year of experience as a Community Relations Representative with Smile Doctors or an affiliated practice required for internal candidates.
Strong knowledge of sales and marketing strategies from planning through execution.
Intermediate knowledge of sales or business management software.
Intermediate knowledge of Microsoft Office products and applications.
Strong written and oral communication skills.
Strong analytical and problem-solving skills.
Strong organizational, project management, and budgeting skills.
Strong leadership and team management skills.
Ability to travel up to 75%, both in-state and out-of-state.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
Healthcare or service-industry experience preferred.

Responsibilities

Develop regional sales and marketing strategies to drive referrals, patient exams, and clinic net production revenue.
Collaborate with marketing and operations teams to align local initiatives with organizational objectives.
Analyze market trends, identify opportunities, and adjust strategies to remain competitive.
Develop and manage the regional marketing budget and ensure responsible spending and return on investment.
Build and maintain relationships with local dentists, healthcare professionals, and community organizations.
Support Community Relations Representatives in developing referral-building initiatives and expanding the network of referring partners.
Guide Community Relations Representatives in planning and executing local events, including health fairs, school programs, and joint community initiatives.
Ensure successful grand openings and special promotional activities across locations.
Use CRM data to track regional performance, identify growth opportunities, and provide data-driven coaching to Community Relations Representatives.
Monitor team performance using key performance indicators such as new patient referrals, new patient exams, and clinic net production revenue.
Provide senior leadership with regular reports and insights on regional sales and marketing performance.
Visit clinics and events to shadow and mentor Community Relations Representatives.