Regional Marketing Manager

Sloomoo Inc • Los Angeles, CA

5d • $80,000 - $80,000

About The Position

The Regional Marketing Manager leads local marketing strategy and execution for Sloomoo Institute’s Los Angeles experience. The role is responsible for driving awareness, traffic, ticket sales, and community building through locally relevant marketing programs. It combines strategic planning with hands-on execution across partnerships, events, influencers, community engagement, grassroots marketing, content, brand storytelling, earned media, and regional activations. The manager uses brand and guest insights, market trends, business acumen, and cultural relevance to build engagement, strengthen brand equity, and deliver measurable results.

The position partners closely with Los Angeles General Managers and Experience leadership, as well as Brand, Growth, Paid Media, Partnerships, CRM, Creative, Social, Influencer Relations, and Operations teams. It oversees regional marketing plans, performance tracking, budgets, external vendors, and local relationships, while ensuring regional programs reflect Sloomoo’s brand standards and meet business needs. The role requires operational collaboration, strong organization, adaptability, and comfort spending time in-market and traveling across the region as needed.

Requirements

• Bachelor’s degree in marketing, communications, business, or equivalent professional experience.
• At least 5 years of marketing experience.
• Experience developing and executing local or regional marketing programs that drive measurable business results.
• Strong knowledge of and network within Los Angeles markets.
• Excellent project management skills in a fast-paced environment with many moving pieces.
• Adaptability and ability to pivot.
• Understanding of partnerships, grassroots marketing, events, influencers, community engagement, and local market development.
• Strong analytical skills and a data-driven approach.
• Budget management experience.
• Ability to connect marketing activity to revenue and business performance.
• Excellent communication, writing, presentation, and briefing skills.
• Strong organization and project management skills, including the ability to manage multiple markets and timelines simultaneously.
• Creative, resourceful, entrepreneurial approach and comfort moving quickly from idea to execution.
• Strong relationship-building skills and ability to work in a collaborative, cross-functional environment.
• Comfort spending time in-market and traveling across the region as needed.
• Passion for culture, community, play, and the Sloomoo Institute brand.
• Experience collaborating with operations.

Nice To Haves

• Marketing experience in experiential, entertainment, hospitality, retail, lifestyle, or consumer brands.

Responsibilities

• Develop and execute integrated regional marketing plans aligned with revenue goals, brand priorities, seasonality, and local opportunities.
• Adapt national brand campaigns into locally relevant programs and activations.
• Identify market-specific opportunities to increase awareness, traffic, ticket sales, and repeat visitation.
• Build marketing plans for holidays, school breaks and days off, seasonal periods, launches, partnerships, and special programming.
• Partner with General Managers and Experience leadership to understand market needs, performance, priorities, and opportunities.
• Monitor ticket sales, traffic, conversion, market trends, and competitive activity; recommend actions to address underperformance and local challenges.
• Partner with Growth and Paid Media teams to incorporate local insights into media, offers, creative, and targeting strategies.
• Track regional marketing KPIs and report on program performance, learnings, and opportunities.
• Own regional plans from ideation through completion, communicate roadblocks, and deliver work with excellence.
• Develop and manage local partnerships with schools, tourism partners, hotels, cultural organizations, local businesses, family networks, corporate partners, and community organizations.
• Identify barter, promotional, sponsorship, and cross-marketing opportunities; evaluate their effectiveness.
• Create grassroots and word-of-mouth programs to strengthen Sloomoo’s local presence.
• Conceptualize and execute local events, activations, brand moments, and community programming, both onsite and offsite.
• Develop marketing support for special events and local programming with Experience teams.
• Identify opportunities to participate in culturally relevant moments, community events, and regional tentpole events.
• Build relationships with locally relevant creators, influencers, tastemakers, and community voices.
• Coordinate with Influencer Relations and Social teams on creator visits, local storytelling, openings, and brand moments.
• Develop programs that generate authentic word of mouth, social content, and earned awareness.
• Capture or coordinate lightweight local content as needed.
• Ensure regional marketing materials and activations meet Sloomoo’s brand standards and visual identity.
• Share local trends, cultural insights, and consumer behaviors that can inform broader brand storytelling.
• Serve as the primary marketing partner to Los Angeles General Managers and Experience leadership.
• Collaborate with Brand, Growth, Partnerships, CRM, Creative, and Operations teams.
• Develop briefs, timelines, budgets, and recaps for regional initiatives and ensure follow-through.
• Manage multiple markets and priorities while maintaining organization and follow-through.
• Manage regional marketing budgets and external vendors, and build new relationships to drive impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager