Regional Community Marketing Manager

Southern Orthodontic Partners•St. Louis, MO

2h•$60,000 - $70,000•Hybrid

About The Position

The Regional Community Marketing Manager builds local relationships and develops marketing initiatives to help orthodontic practices connect with their communities and grow. The role works with doctors, Practice Managers, regional Operations leaders, and the central Marketing team across multiple locations. The manager develops regional marketing plans, coordinates local partnerships, events, sponsorships, promotions, and referral initiatives, and creates social media content consistent with approved calendars and brand guidelines. The position also captures photography and short-form video at practices and community events, observing patient privacy and consent requirements. It oversees local marketing budgets, tracks performance, and uses results to guide future investment and improve the patient experience. This is a full-time, 40-hour-per-week hybrid, field-based position. A typical week includes approximately three days in the field and two days for remote planning and administrative work, with flexibility based on regional needs. Regular travel throughout the assigned region and occasional evening and weekend events are required. Compensation is a $70,000 base salary plus bonus opportunities.

Requirements

At least 3 years of experience in field, local, community, or multi-location marketing.
Experience building community partnerships and coordinating events or sponsorships.
Hands-on experience creating social media content, including photography and short-form video.
Strong relationship-building, communication, and project management skills.
Ability to manage multiple priorities, work independently, and collaborate across teams.
Comfort managing budgets, tracking results, and using data to guide decisions.
Familiarity with CRM platforms, social media publishing tools, and reporting dashboards.
A proactive, resourceful mindset and enthusiasm for using technology and AI tools to work more efficiently.

Nice To Haves

Experience in healthcare, dental, orthodontic, or multi-location consumer marketing.

Responsibilities

Develop relationships with schools, youth organizations, athletic programs, local businesses, and community partners to increase brand awareness and generate new-patient opportunities.
Plan and execute local events, sponsorships, promotions, and referral initiatives that support practice growth.
Develop, capture, and publish local social media content in accordance with approved content calendars and brand guidelines.
Capture photography and short-form videos during practice visits and community events, while following patient privacy and consent requirements.
Promote local partnerships, events, and initiatives across social media and other marketing channels.
Partner with practice teams to strengthen Friends & Family referral programs and connect local marketing efforts to new-patient opportunities.
Develop regional marketing plans, coordinate activities across multiple locations, and prioritize opportunities based on practice needs and growth potential.
Oversee local marketing spending, track performance, and use insights to determine what is working and where to invest.
Collaborate with Marketing and Operations to execute campaigns, share successful ideas, and improve the local patient experience.
Travel regularly throughout the assigned region and attend occasional evening and weekend events.