Regional Community Marketing Manager

Southern Orthodontic Partners•Tampa, FL

4h•$60,000 - $70,000•Hybrid

About The Position

The Regional Community Marketing Manager builds community connections and supports growth across a region of orthodontic practices. The role develops local partnerships, plans and executes events and other marketing initiatives, creates social media content, and coordinates marketing activities across multiple locations. The manager works closely with doctors, Practice Managers, regional Operations leaders, and the central Marketing team. This is a full-time, 40-hour-per-week hybrid, field-based role. A typical week includes approximately three days in the field and two days for remote planning and administrative work, with flexibility based on regional needs. Regular travel throughout the assigned region and occasional evening and weekend events are required. Compensation is a $70,000 base salary plus bonus opportunities.

Requirements

At least 3 years of experience in field, local, community, or multi-location marketing.
Experience building community partnerships and coordinating events or sponsorships.
Hands-on experience creating social media content, including photography and short-form video.
Strong relationship-building, communication, and project management skills.
Ability to manage multiple priorities, work independently, and collaborate across teams.
Comfort managing budgets, tracking results, and using data to guide decisions.
Familiarity with CRM platforms, social media publishing tools, and reporting dashboards.
A proactive, resourceful mindset and enthusiasm for using technology and AI tools to work more efficiently.

Nice To Haves

Experience in healthcare, dental, orthodontic, or multi-location consumer marketing.

Responsibilities

Develop relationships with schools, youth organizations, athletic programs, local businesses, and community partners to increase brand awareness and generate new patient opportunities.
Plan and execute local events, sponsorships, promotions, and referral initiatives that support practice growth.
Create, capture, and publish local social media content in accordance with approved content calendars and brand guidelines.
Capture photography and short-form videos during practice visits and community events, and promote local partnerships and initiatives while following patient privacy and consent requirements.
Partner with practice teams to strengthen Friends & Family referral programs and connect local marketing efforts to new patient opportunities.
Develop regional marketing plans, coordinate activities across multiple locations, and prioritize opportunities based on practice needs and growth potential.
Oversee local marketing spend, track performance, and use insights to guide future investment.
Collaborate with Marketing and Operations to execute campaigns, share successful ideas, and improve the local patient experience.