Regional Marketing Manager

Atlantic Pacific Companies•Boca Raton, FL

About The Position

Atlantic Pacific Companies is seeking an experienced, creative Regional Marketing Manager to lead strategic marketing efforts for its market-rate housing portfolio across Florida. The role provides and coordinates administrative and technical support while managing the company’s digital presence, with a focus on reputation management, social media, and digital advertising to support leasing and financial performance in the assigned region. The position is based in Boca Raton, Florida, and requires up to 80% travel. Local and out-of-state travel may be required when necessary. The role also supports property acquisitions and management takeovers, marketing program rollouts, and corporate and property website operations. The position reports to the Director of Marketing for assigned projects.

Requirements

At least 3 years of marketing experience in multifamily housing, with proven success in market-rate communities.
Knowledge of Google Analytics, SEO, SEM, PPC, and online reputation management.
Strategic, organized, and focused on time management.
Able to work well under pressure and adhere to strict deadlines.
Proficient with Microsoft Office (Excel, Word, and Outlook), Adobe Acrobat, Yardi/OneSite, and Yext.
Strong understanding of social media management and advertising.

Nice To Haves

Bilingual in English and Spanish is strongly preferred.

Responsibilities

Manage company social media profiles by developing and posting content, monitoring responses, and interacting appropriately.
Develop social media toolkits, best practices, and other resources to encourage associate participation; prepare internal performance reports using data from Google, Facebook Insights, and analytics.
Manage the reputation dashboard and work with onsite teams to monitor and respond to customer reviews on search engines and social media platforms; prepare monthly reports analyzing reviews by type, region, and community.
Design, implement, and manage internal campaigns to promote solicitation of the property.
Oversee digital advertising campaign management and reporting, including retargeting, SEM, and PPC.
Audit property website content, review SEO quality and performance, and recommend and make edits as needed.
Support acquisition and management takeovers of new properties by providing branded marketing and collateral materials, setting up contracts with advertisers and other marketing vendors, and reviewing marketing and advertising policies and practices with onsite leasing teams.
Promote local search and SEO by setting up, managing, and maintaining local listings such as Google My Business.
Understand and promote new product offerings from advertising vendors and third-party partners.
Work with senior management to identify KPIs and develop standardized reporting.
Oversee new product and program rollouts and implementation; review marketing collateral such as ads, flyers, banners, and direct mail pieces.
Assist in managing corporate and property websites.
Manage, create, and distribute monthly corporate and marketing newsletters.
Perform other projects assigned by the Director of Marketing.
Travel locally and out of state when necessary.