Regional Marketing Manager

WSP • Irvine, CA

22h • $110,400 - $225,600

About The Position

WSP is seeking a Regional Marketing Manager, Property & Buildings, to support the California and Mountain Pacific regions of the United States. The role may be based at any major WSP office in the Western U.S. The manager will lead the regional marketing team and help the Property & Buildings practice build client relationships, pursue opportunities, and grow the business by connecting WSP’s expertise with client needs.

As part of WSP’s national Strategic Growth Team (SGT), the role partners with regional and national business line leadership, market leaders, and SGT colleagues to develop growth strategies and support client engagement, business development, and pursuits. The manager leads or supports major pursuit activities, including capture planning, proposal development, interview coaching, and debriefs, with a focus on continuous improvement. The position also manages practice knowledge and marketing collateral, supports communications and market visibility, and helps improve awareness of the practice’s services and cross-selling opportunities. Working closely with business line leadership, the manager supports client-specific growth plans and pipeline development with key clients.

Requirements

• Bachelor’s degree in marketing, communications, business, journalism, or a closely related field.
• At least 10 years of marketing and business development experience in the architecture, engineering, and construction industry, including work across a multi-state region or practice.
• Excellent written and verbal communication skills, including the ability to explain complex technical concepts in clear, client-focused messages and influence decisions.
• Demonstrated ability to lead and develop teams, establish priorities, and hold people accountable for results.
• Strong business acumen, sound judgment, and commitment to process improvement and service to internal and external clients.
• Demonstrated experience leading pursuits, including capture planning, proposal development, and interview preparation.
• Strong organizational and execution skills, including the ability to manage competing priorities, resources, and deadlines.
• Collaborative and competitive approach to winning work, with the ability to build focus and commitment across pursuit teams.
• Ability to turn market intelligence, client insights, and business priorities into actionable marketing and growth strategies.
• Proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and related marketing tools.
• Ability to travel as needed.
• Responsible and ethical decision-making regarding company funds, resources, and conduct, and adherence to WSP’s Code of Conduct and related policies and procedures.
• Track record of upholding workplace safety and ability to comply with WSP’s health, safety, drug/alcohol, and harassment policies.
• Must be authorized to work in the United States.

Nice To Haves

• Knowledge of and experience with Property & Buildings services, clients, markets, and competitive positioning.

Responsibilities

• Perform additional responsibilities assigned by the SGT BL Director or regional and national business line leaders.
• Partner with regional business line leadership to shape marketing strategy, prioritize target markets and clients, and align SGT resources with sales and funding goals.
• Facilitate go/no-go meetings, pipeline updates, and pursuit-readiness reviews to guide business decisions, identify positioning gaps, and focus pursuit efforts.
• Analyze sales and business development performance, identify trends and gaps, recommend actions, and support regional reporting and monthly briefings led by Regional Development Directors.
• Translate growth priorities into actionable initiatives and track progress; contribute market intelligence, client insights, and pipeline analysis to annual regional growth plans.
• Serve as capture manager, proposal manager, and/or interview coach for strategic pursuits in accordance with WSP standards.
• Guide the development and review of qualifications, resumes, project descriptions, and proposal content to connect WSP’s capabilities to client priorities and selection criteria.
• Work with key client and partner account teams to turn client insights into relationship strategies, early positioning, and targeted growth opportunities.
• Share updates on priority pursuits and accounts, including strategic needs, positioning gaps, and opportunities for broader support.
• Coordinate with regional marketing managers to align resources and expertise with priority pursuits and business development needs.
• Connect teams across business lines and regions to bring relevant capabilities to clients and expand opportunities within key accounts.
• Lead staffing plans, hiring, and onboarding, ensuring the team has the skills, capacity, and readiness to meet business priorities.
• Direct team workloads and assignments, set priorities, resolve resource conflicts, and support quality, deadline, and staff-development needs.
• Establish measurable goals and performance expectations, conduct check-ins and formal reviews, and address performance gaps with timely feedback and follow-through.
• Review team deliverables for quality, give actionable feedback, and ensure improvements are incorporated before submission.
• Mentor and coach staff, identify skill gaps, and follow through on development plans to strengthen pursuit execution and prepare staff for expanded roles.
• Lead a connected team across offices and regions, promoting collaboration, knowledge sharing, and shared accountability; develop emerging leaders and growth opportunities.
• Serve as the regional SGT’s primary Property & Buildings contact, connecting teams across business lines and regions to share expertise and best practices.
• Lead the development and maintenance of marketing collateral communicating the practice’s strengths, innovations, and client value to support positioning and cross-selling.
• Maintain current knowledge of staff expertise, projects, and technical innovations to help pursuit teams identify relevant experience and differentiators.
• Train and coach SGT staff on the practice’s capabilities, markets, and clients and how to apply that knowledge to pursuits.
• Partner with business line leadership to connect national initiatives and specialty services with regional client needs and growth opportunities.
• Advise regional business line leadership on events, sponsorships, memberships, awards, and other visibility opportunities that support priority markets, clients, and growth objectives.
• Provide strategic direction for regional Property & Buildings events and visibility activities, establishing priorities, objectives, and desired outcomes aligned with regional growth strategy and national positioning.
• Guide SGT staff coordinating priority conferences, sponsorships, and other market-facing activities, and participate directly when leadership involvement or strategic context is beneficial.
• Serve as a strategic liaison with Marketing & Communications, connecting regional practice priorities, projects, expertise, and milestones with appropriate internal and external communications opportunities.

Benefits

• Medical, dental, and vision coverage
• Disability and life insurance
• Retirement savings
• Paid sick leave
• Paid vacation or other personal time
• Paid parental leave
• Paid time off for bereavement, voting, and/or attendance at naturalization proceedings

What This Job Offers

• Job Type: Full-time
• Career Level: Manager